Google’s Meridian MMM - Now Free With AdBeacon!
Google’s Meridian MMM without the headaches, powered by our first-party data pixel and included in your AdBeacon account – Free For Life!
Better, faster, simpler, and FREE with AdBeacon
AdBeacon Makes Google Meridian Turnkey!
Set-up
Simple
Data
Automatic
Automatic historical data collection without manual wrangling – Data population takes up to 24 hours
Insights
Clear
Strategic and tactical insights with MMM for long-term planning and MTA for real-time optimizations
Included
Free!
Google’s Meridian MMM is built into AdBeacon’s tech stack. No up-charge – just reliable MMM from day one!
With AdBeacon, you get the power of Google Meridian out of the box without the complexity or any additional cost
With Google Meridian built-in, AdBeacon provides:
MMM and MTA: The Best of Both Worlds
Google’s Meridian MMM is your strategic compass: high-level budget allocation, offline and online impact, and long-term brand lift
MTA (Multi-Touch Attribution) is your tactical navigator: real-time, click-level data for daily creative and targeting decisions
Most platforms force you to pay extra for MMM access. AdBeacon includes Google Meridian from day one!
This is why Google Meridian alone falls short...
| Google Meridian MMM | AdBeacon MMM | |
|---|---|---|
|
Setup Time |
Weeks or months of coding and data prep |
Automatic with AdBeacon
|
|
Integration |
Manual API connection |
Pre-built and automated |
|
Expertise Needed |
Data scientist required |
None |
|
Insights |
Strategic only |
Strategic plus real-time tactical |
|
Developer needed |
Yes |
No |
|
Set-up Costs |
Ranging from hundreds to thousands
|
Always Free |
|
AI Insights |
No |
Yes – Coming soon! |
|
|
Verdict = Complex & Tedious |
Verdict = Simple & Smooth! |
Google's Meridian MMM is Powerful
But Set-up is Painful
In a privacy-first world, traditional tracking is breaking down. Google’s open-source Meridian MMM promises a big leap forward with holistic, privacy-safe measurement of every channel.
However – The Process is anything but simple:
- Setting it up means weeks or months of manual API connections
- You need data scientists to model and interpret results
- Historical data has to be cleaned, standardized, and validated
- When you finally get results, you don’t have real-time MTA to take action
For most agencies and brands, that is a dealbreaker
Google Meridian's Set-up Process With AdBeacon
Real Impact Example
A DTC apparel brand optimized only for retargeting based on platform-reported ROAS. MMM with AdBeacon revealed that prospecting ads were driving incremental new customers and higher lifetime value, something MTA alone might have missed.
With that insight, they:
- Shifted more budget to TOF
- Kept retargeting efficient using MTA data
- Increased profitability and customer acquisition rate
- 275% ROAS Boost
- 115% Greater AOV
First 90 Days
- 25% Higher ROAS
- 20% Higher Revenues
- 19% Lower CPA
First 90 Days
- 26% Higher ROAS
- 24% Higher AOV
- 36% Greater Revenue
First 90 Days
- 25% Improved ROAS
- 14% Lower CPA
First 90 Days
Start Using Google Meridian - For Free With AdBeacon !
Backed by Google Research, Meridian MMM brings unmatched credibility – with growing global adoption positioning it as the new standard for media mix modeling
Key Benefits of Meridian MMM
Advanced Bayesian Modeling
- Uses Bayesian causal inference, providing robust statistical grounding
- Incorporates adstock and saturation effects → captures lag and diminishing returns more realistically
- Can integrate prior knowledge, e.g., experimental lift studies, to improve accuracy
Granular & Flexible
Handles geo-level hierarchical models = better precision across regions/markets
Flexible inputs: spend, impressions, reach/frequency, costs, seasonality, etc
Works across all channels (online + offline)
Optimization Capabilities
- Built-in tools for budget allocation & optimization
- Can run scenario planning & simulations (“what if” budget shifts across channels)
Credibility & Standardization
Created and supported by Google Research & partners, ensuring credibility and ongoing updates
Increasing adoption → potential to become a global standard framework for MMM
Open-Source & Transparent
Fully open-source on GitHub → full visibility into methodology
No “black box” — you can inspect, customize, and validate every assumption
Ready to see Google's Meridian MMM in action?
Create your AdBeacon account today and have your MMM running by tomorrow with no coding, no spreadsheets, and no guesswork
FAQs: Marketing Mix Modeling, Google Meridian, and AdBeacon
What is the difference between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)?
MMM uses aggregated channel-level data to measure overall impact over time, including offline media. MTA uses individual click-path data to attribute credit to specific digital touchpoints. MMM is for strategic, long-term budget planning. MTA is for daily, tactical optimization. AdBeacon delivers both in one platform so you do not have to choose.
Do I need both MMM and MTA for accurate marketing measurement?
Yes. MMM shows the big picture of how each channel contributes to revenue over time, while MTA shows which ads, creatives, and audiences are working now. AdBeacon combines both to give you accurate insights from high-level budget allocation to daily creative optimization.
What is Google Meridian MMM and how does it work?
Google Meridian is a free, open-source Marketing Mix Modeling tool. It uses aggregated marketing and external data to calculate the incremental ROI and ROAS of each channel. It is powerful but requires manual setup, API connections, and data science skills. AdBeacon integrates Meridian directly into our cookieless pixel so you can get the same insights without the technical hassle.
Why is AdBeacon’s MMM easier to use than Google Meridian alone?
Meridian requires you to connect multiple APIs, manually collect and clean years of historical data, and code the model yourself. AdBeacon automates the entire process. You simply install our pixel, connect your ad accounts, and get MMM insights instantly with no coding or spreadsheets.
What data do I need to run MMM?
You need at least two years of marketing and business data including spend, impressions, conversions, and revenue, plus external factors such as seasonality and promotions. AdBeacon automatically collects and organizes this data from your connected ad platforms.
Can MMM measure offline advertising like TV or out-of-home?
Yes. MMM is designed to include both online and offline channels. AdBeacon supports offline data inputs so your MMM model reflects the full scope of your marketing mix.
How does AdBeacon’s MTA remain accurate after iOS 14 and other privacy changes?
AdBeacon uses first-party, click-based tracking enriched with Shopify event data. This ensures highly accurate attribution without relying on cookies, device IDs, or other third-party tracking methods.
How often should I use MMM vs. MTA to evaluate performance?
Use MMM quarterly or monthly to assess channel-level performance and adjust strategic budgets. Use MTA daily or weekly to make tactical optimizations to creatives, targeting, and bids. AdBeacon allows you to access both in one platform.
Which ad platforms and data sources does AdBeacon integrate with?
AdBeacon integrates with Google Ads, Meta (Facebook and Instagram), TikTok, Pinterest, Shopify, and other major marketing platforms.
How do I start using MMM with AdBeacon?
Install the AdBeacon pixel, connect your ad accounts, and our system handles the rest. You will see MMM results within days, alongside real-time MTA data for immediate action.
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