Marketing mix modeling with Google Meridian. Free with AdBeacon.
Get Google’s open-source Meridian MMM without the data science headaches. AdBeacon feeds it your first-party data automatically, pairs it with real-time multi-touch attribution and includes it in your account, free for life.
Google’s Meridian MMM: better, faster, simpler and free with AdBeacon.
Powered by our first-party data pixel and included in your AdBeacon account.
Install the pixel and connect your channels in a few clicks, with hands-on help from our team.
Historical data is collected for you, with no manual wrangling. Data populates within 24 hours.
Strategic insights from MMM for long-term planning, plus MTA for real-time optimization.
Built into AdBeacon’s tech stack. No up-charge, and it stays free after your trial.
What is marketing mix modeling?
Marketing mix modeling (MMM) is a statistical method that estimates how much each marketing channel, online and offline, contributes to sales, so you can decide where your next dollar should go.
Google Meridian is Google’s free, open-source MMM framework. It uses aggregated, privacy-safe data, with no cookies or user-level tracking, to estimate the incremental ROI and ROAS of every channel.
How Meridian’s model works
Meridian is a Bayesian model. It accounts for adstock, the way an ad’s effect carries over into later weeks, and saturation, the point where more spend stops adding much revenue. It can be calibrated with priors from lift studies, and it supports geo-level modeling and reach and frequency data.
The result is a set of response curves for each channel, incremental ROI with confidence intervals and an optimizer that recommends a budget mix. AdBeacon runs this for you on your own first-party data. Read the full guide to Meridian
Skip the data science team. Get Meridian MMM free.
Install the pixel, connect your channels and get your first marketing mix model from your own first-party data, with MTA included.
MMM and MTA: the best of both worlds.
MMM is your strategic compass. MTA is your tactical navigator. AdBeacon gives you both, in one place.
MMM shows where your next dollar should go.
Marketing mix modeling looks at the big picture. It measures how every channel, online and offline, contributes to revenue so you can set budgets with confidence.
- Budget allocation across every channel
- Impact of offline media like TV and out-of-home
- Long-term brand lift, not just last-click sales
MTA shows what to do today.
Multi-touch attribution follows real, click-level data. AdBeacon ties each order to the ads, campaigns and creatives that drove it, using first-party data instead of platform estimates.
- Real-time, click-level attribution
- Scale winning ads and cut waste daily
- Accurate after iOS 14, with first-party tracking
UGC video, Day 1
Branded search, Day 3
Restock alert, Day 4
New customer
Most platforms charge extra for MMM access. AdBeacon includes Google Meridian from day one.
Meridian is free. Running it yourself is the hard part.
Here is what it takes to get Google’s Meridian MMM working, and what AdBeacon handles for you. For most brands, doing it alone is a dealbreaker.
Simple setup, with hands-on help.
Four steps from install to insight. Our team is there to help make sure your setup is complete and accurate.
Add the AdBeacon pixel to your store in minutes. No cookies required.
Link Google, Meta, TikTok, Pinterest, Snapchat and Shopify in a few clicks.
AdBeacon gathers your historical data and runs Meridian’s modeling automatically.
View channel contribution, incremental ROI and budget recommendations next to real-time attribution.
Test “what if” budget changes before you spend a dollar.
Meridian’s optimizer uses each channel’s response curve to project the outcome of a budget shift. Pick a scenario.
How MMM changed one apparel brand’s budget.
Brands growing with AdBeacon.
Results from ecommerce brands using AdBeacon’s first-party attribution and insights.
Built on Meridian, Google’s open-source MMM.
Meridian brings modern, transparent MMM methods to every marketer. AdBeacon removes the setup so you get the benefits without the build.
Meridian MMM for every client. Included.
Agency Launch and Agency Scaling plans include a Google Meridian MMM account alongside click-only, first-party attribution for every brand you manage. Plan budgets with MMM, prove results with MTA.
See agency plansMore on marketing mix modeling.
Guides from the AdBeacon blog on Google Meridian and MMM software.
What Is Google Meridian? The Open-Source MMM Explained
How Meridian measures marketing with aggregate, privacy-safe data, and what it needs to run.
Read the article
Google Meridian MMM Review: Pros, Cons, and a Better Way
What Meridian does well, where it gets hard and how to skip the heavy lifting.
Read the article
Marketing Mix Modeling Software: A 2026 Comparison
Open-source frameworks, lightweight layers and enterprise suites, compared.
Read the articleGoogle Meridian MMM and AdBeacon: FAQ
What is the difference between MMM and MTA?
Marketing mix modeling (MMM) uses aggregated spend, impressions and revenue over time to estimate how much each channel, online or offline, contributes to sales. It guides long-term budget allocation. Multi-touch attribution (MTA) uses click-level, first-party data to show which ads, campaigns and creatives drove each order, so you can optimize campaigns day to day.
Do I need both MMM and MTA?
Yes, for the most complete view. MMM is your strategic compass for budget planning across channels, including offline media and brand lift. MTA is your tactical navigator for real-time optimization. AdBeacon includes both in one account, so you can plan with MMM and execute with MTA.
What is Google Meridian?
Meridian is Google’s free, open-source marketing mix modeling framework. It uses Bayesian causal inference on aggregated, privacy-safe data to estimate the incremental ROI and ROAS of each marketing channel, with support for reach and frequency, geo-level modeling and calibration from lift studies.
Why is Meridian easier with AdBeacon?
Running Meridian yourself means weeks or months of API connections, data scientists to configure the model and hours spent cleaning historical data, with no real-time attribution to act on. AdBeacon connects your channels, collects and prepares the data automatically and shows Meridian’s results next to click-based attribution. No coding, no spreadsheets.
What data does Meridian MMM need?
Meridian works best with at least two years of history covering ad spend, impressions, conversions and revenue by channel, plus control factors such as seasonality and promotions. AdBeacon collects this from your connected ad platforms and store automatically.
Can Meridian measure offline channels like TV or out-of-home?
Yes. Meridian supports offline data inputs, so TV, out-of-home and other offline media can be modeled alongside digital channels to show their incremental impact on revenue.
How accurate is MTA after iOS 14?
Ad platform tracking lost accuracy after Apple’s iOS 14 privacy changes. AdBeacon’s MTA uses first-party, click-based tracking combined with Shopify and store order events, so attribution ties each sale to a real ad click instead of modeled platform estimates.
How often should I use MMM vs MTA?
Use MMM for quarterly and monthly planning, such as setting channel budgets and testing new channels. Use MTA daily and weekly to scale winning campaigns, refresh creative and cut wasted spend.
Which platforms does AdBeacon integrate with?
AdBeacon works with Shopify, BigCommerce, WooCommerce and custom stores, and connects to Google Ads, Meta, TikTok, Pinterest, Snapchat, Microsoft Ads, Amazon Ads, Klaviyo, GA4 and Recharge (beta).
How do I get started with Meridian MMM in AdBeacon?
Create an AdBeacon account, install the pixel and connect your ad channels and store. Setup is simple, with hands-on help from our team. Historical data populates within 24 hours, and your first Meridian results follow within days.
Is Meridian MMM really free with AdBeacon?
Yes. Google Meridian MMM is included in AdBeacon at no extra charge and stays free even after your 30-day trial ends. A credit card is required to create an account.
Do agencies get Meridian MMM for their clients?
Yes. AdBeacon’s Agency Launch and Agency Scaling plans include a Google Meridian MMM account, valued at $6,000, alongside click-based attribution for every brand the agency manages.
Is AdBeacon affiliated with Google?
No. AdBeacon uses Google’s open-source Meridian framework. Google and the Meridian logo are trademarks of Google LLC. AdBeacon is not affiliated with or endorsed by Google LLC.
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