Running an ecommerce business of any size is a perilous endeavor, but for owners of small enterprises, surviving and thriving can be especially challenging. When
The ongoing shift to a global economy based in cyberspace has inspired a number of laws and regulations governing the ways digital advertisers can use
Contemporary marketers generally have a large, bulging portfolio of ads that, like a holiday dinner cooking on the stove, must be checked frequently to ensure
With roughly 3 million daily active users by October 2022, Facebook (owned by the company now known as Meta) is easily still the largest social
Some internet marketing pros put so much time and effort into certain tasks that they overlook other areas that are in desperate need of improvement.
The impending extinction of the third-party cookie has placed digital marketers in a difficult position. For many years they have depended on these little data
For years, digital marketers have relied on internet cookies—small data files that uniquely identify a user’s computer on the web—to gather customer data useful for
Every customer is important to your business, but there are some who will bring more long-term benefits than others. If you can identify these customers,
In the world of ecommerce, customers are able to interact with companies in all kinds of ways online. If a business can better understand customers’
For marketers, advertising goods and services to the public has become an increasingly complicated endeavor. Gone are the days when a business could simply purchase
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