In the digital marketing sector, conversion tracking can feel like an episode of CSI, where the goal is to analyze an assortment of hard-to-decipher evidence with
Attribution models were invented as a solution to an ancient marketing puzzle: How do you know which of your ads are most effective at generating
With its huge user base and expansive reach, Facebook can be a powerful tool for marketers. To succeed with a Facebook ad account, however, you
An important part of developing a strong marketing strategy is being able to anticipate customers’ wants, needs, and behaviors. One of the ways companies do
Running an ecommerce business of any size is a perilous endeavor, but for owners of small enterprises, surviving and thriving can be especially challenging. When
The ongoing shift to a global economy based in cyberspace has inspired a number of laws and regulations governing the ways digital advertisers can use
Contemporary marketers generally have a large, bulging portfolio of ads that, like a holiday dinner cooking on the stove, must be checked frequently to ensure
With roughly 3 million daily active users by October 2022, Facebook (owned by the company now known as Meta) is easily still the largest social
Some internet marketing pros put so much time and effort into certain tasks that they overlook other areas that are in desperate need of improvement.
The impending extinction of the third-party cookie has placed digital marketers in a difficult position. For many years they have depended on these little data
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