Some internet marketing pros put so much time and effort into certain tasks that they overlook other areas that are in desperate need of improvement.
The impending extinction of the third-party cookie has placed digital marketers in a difficult position. For many years they have depended on these little data
For years, digital marketers have relied on internet cookies—small data files that uniquely identify a user’s computer on the web—to gather customer data useful for
Every customer is important to your business, but there are some who will bring more long-term benefits than others. If you can identify these customers,
In the world of ecommerce, customers are able to interact with companies in all kinds of ways online. If a business can better understand customers’
For marketers, advertising goods and services to the public has become an increasingly complicated endeavor. Gone are the days when a business could simply purchase
Digital marketing is essentially a data-driven enterprise. It’s certainly true that the process of designing effective ad campaigns calls for the time-honored virtue of artistic
Marketers who depend on Facebook (Meta) to promote their brand must contend with a simple economic principle: In order for their efforts to be worthwhile,
Advertisers on Facebook, the world’s largest social media platform, continue to feel the fallout from the release of Apple’s pro-privacy iOS 14.5 update. The disruptions
In the digital marketing sector, data privacy is the talk of the town these days. There is an industry-wide trend, which has slowly gained momentum
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