If you’re running Target CPA or Target ROAS on a budget-limited campaign, Smart Bidding has been letting you beat your own target for years, and most advertisers never noticed why.

The product feed carousel format went live on August 7, letting ecommerce catalogs show multiple products in a single ad unit instead of one at a time. The quieter change sits ten days behind it: Automatic Advanced Matching becomes the default for every existing ChatGPT Ads pixel on August 17, unless you opt out first.

This isn’t a Shopify Plus problem you can safely ignore. Plus stores already hit their deadline in August 2025. This one is specifically for Basic, Shopify, and Advanced plan stores

Here’s what a clean room actually does, why the integration gap matters more than the adoption number, and why most brands don’t need to buy anything to start using one.

Buy Now Pay Later is the same problem, just self-inflicted.Return rates on BNPL orders run dramatically higher than on card purchases.

Roughly one in five ad impressions shows signs of invalid traffic During peak holiday shopping, bots have generated the majority of e-commerce traffic.

Roughly one in five ad impressions shows signs of invalid traffic During peak holiday shopping, bots have generated the majority of e-commerce traffic.

Roughly one in five ad impressions shows signs of invalid traffic During peak holiday shopping, bots have generated the majority of e-commerce traffic.

Roughly one in five ad impressions shows signs of invalid traffic During peak holiday shopping, bots have generated the majority of e-commerce traffic.

Media mix modeling for e-commerce brands just split into two very different roadmaps. Google keeps expanding Meridian. Meta, meanwhile, appears to be winding its own MMM tool, Robyn, down behind the scenes