Digital marketing is essentially a data-driven enterprise. It’s certainly true that the process of designing effective ad campaigns calls for the time-honored virtue of artistic
Marketers who depend on Facebook (Meta) to promote their brand must contend with a simple economic principle: In order for their efforts to be worthwhile,
Advertisers on Facebook, the world’s largest social media platform, continue to feel the fallout from the release of Apple’s pro-privacy iOS 14.5 update. The disruptions
In the digital marketing sector, data privacy is the talk of the town these days. There is an industry-wide trend, which has slowly gained momentum
Putting together a compelling Facebook ad campaign isn’t easy. It often involves long hours manning one’s laptop, figuring out just the right mix of elements—words,
Facebook emerged as a social media platform in the mid 2000s, and it didn’t take long at all for the business world to see the
In 2021, digital ad spend accounted for 55% of all advertising worldwide. Yet much of this tsunami of advertising has little or no effect on
Attributing the right ads for clicks and conversions is essential to optimize marketing campaigns and increase revenue. The trouble lies in getting attribution right. Most
For a long time, advertisers and online businesses have acquired data from third parties like Facebook, Google, and other advertising platforms. However, third-party data has
Think about the ads you run and the money they cost. What happens when you don’t know which ads are effective and which aren’t? Of
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