For years, digital marketers have relied on internet cookies—small data files that uniquely identify a user’s computer on the web—to gather customer data useful for
Every customer is important to your business, but there are some who will bring more long-term benefits than others. If you can identify these customers,
In the world of ecommerce, customers are able to interact with companies in all kinds of ways online. If a business can better understand customers’
For marketers, advertising goods and services to the public has become an increasingly complicated endeavor. Gone are the days when a business could simply purchase
Digital marketing is essentially a data-driven enterprise. It’s certainly true that the process of designing effective ad campaigns calls for the time-honored virtue of artistic
Marketers who depend on Facebook (Meta) to promote their brand must contend with a simple economic principle: In order for their efforts to be worthwhile,
Advertisers on Facebook, the world’s largest social media platform, continue to feel the fallout from the release of Apple’s pro-privacy iOS 14.5 update. The disruptions
In the digital marketing sector, data privacy is the talk of the town these days. There is an industry-wide trend, which has slowly gained momentum
Putting together a compelling Facebook ad campaign isn’t easy. It often involves long hours manning one’s laptop, figuring out just the right mix of elements—words,
Facebook emerged as a social media platform in the mid 2000s, and it didn’t take long at all for the business world to see the
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