In 2021, digital ad spend accounted for 55% of all advertising worldwide. Yet much of this tsunami of advertising has little or no effect on
Attributing the right ads for clicks and conversions is essential to optimize marketing campaigns and increase revenue. The trouble lies in getting attribution right. Most
For a long time, advertisers and online businesses have acquired data from third parties like Facebook, Google, and other advertising platforms. However, third-party data has
Think about the ads you run and the money they cost. What happens when you don’t know which ads are effective and which aren’t? Of
Digital marketers have long had difficulty obtaining accurate ad campaign performance data from Facebook (Meta), a trend that has only picked up steam since the
Released on April 26, 2021, Apple’s iOS14.5 update immediately generated waves among digital marketers, who soon discovered that their traditional methods of tracking ad performance
The iOS 14.5 update that arrived in April 2021 has had wide-ranging impacts across various platforms that digital marketers depend on to promote their brands.
© AdBeacon 2023
