Your ads say you’re winning. Your bank account should agree.
AdBeacon shows ecommerce founders which ad dollars turn into real orders and profit, using click-only, first-party data from your own store. No more taking the ad platforms’ word for it, or your agency’s screenshots. Just clear answers you can act on.
- 4.8 out of 5 on G2
- 2026 MarTech Breakthrough Award winner
- Plans from $299/mo, every feature included
- Shopify, WooCommerce and BigCommerce
How do I know which of my ads are actually making money?
To know which ads are actually making money, compare what each ad platform reports against the orders in your own store, then judge every channel on revenue it can prove with a real click. Attribution software for ecommerce founders, like AdBeacon, does this automatically: it ties each order in your Shopify, WooCommerce or BigCommerce store to the ad click that led to it, so you can see true ROAS by channel, campaign and ad instead of each platform’s self-reported number.
Every channel is measured against these same orders.
MER is the one number no single platform can inflate.
Google holds up best on first-party data. Move budget there first.
Each dot is about 50 customers. Meta prospecting brought in the most first-time buyers.
MER vs ROAS, in plain English
MER (marketing efficiency ratio) is total store revenue divided by total marketing spend. It’s the founder’s scoreboard: it can’t be gamed by any single platform, but it can’t tell you which channel to scale. ROAS (return on ad spend) is revenue attributed to one channel, campaign or ad divided by its spend. It tells you where to move money, but only if the attribution behind it is trustworthy. Founders need both: MER to know if the whole machine works, and first-party ROAS to know which parts to feed.
Why does my ROAS look great when my bank account doesn’t?
You’ve seen it. Meta says 4x. Google says 5x. Your agency’s monthly deck is full of green arrows. Then you look at the bank account and the math doesn’t work.
Why the numbers don’t add up
It’s not that anyone is lying. Every ad platform reports on its own performance, counts conversions its own way and takes credit for people who only saw an ad. Stack those reports together and they claim more revenue than your store ever made. Your team optimizes to those numbers because they’re the numbers they’re given.
Why it lands on you
As the founder, you’re the one who has to decide whether to raise the budget, cut a channel or change agencies. You shouldn’t have to make that call on numbers each platform wrote about itself.
Sound familiar? Three signs your ad numbers are off.
Each one is common, fixable, and costs real money every month it goes unchecked.
Meta, Google and TikTok can all claim the same $1,840 sofa order. Your store only got paid once.
Hover to see the fixAdBeacon credits each order once, to the real ad click, straight from your store’s own order records.
Reports built from platform numbers always look good. You need a number the agency didn’t choose.
Hover to see the fixYour agency reports from the same first-party numbers you see, so their results are checkable in seconds.
Growth driven by returning customers, discounts or returns can look like ad performance.
Hover to see the fixAdBeacon splits new vs returning customers and shows profit after discounts, returns and ad spend.
The four questions every ecommerce founder should be able to answer.
Pick a question to see how AdBeacon answers it.
Put budget behind the channels that prove they sell.
AdBeacon ranks every channel, campaign and ad on first-party revenue and ROAS, so you can see what’s earning its budget and what’s coasting on credit it didn’t earn. Luma, AdBeacon’s built-in AI, flags winners that are limited by budget, and Google Meridian media mix modeling gives you a channel-level view of where the next dollar should go.
What’s included
- First-party ROAS by channel, campaign and ad
- Luma AI alerts on what to scale and what to cut
- Google Meridian MMM included on brand plans
Grow your customer base, not just your reported revenue.
AdBeacon splits every sale into new and returning customers, down to the ad. See which channels actually bring in first-time buyers, what those customers are worth after 30, 60 and 90 days, and which ads are mostly collecting credit for people who were already coming back.
What’s included
- New vs returning revenue by channel and ad
- 30-60-90 day LTV by acquiring channel
- Product journeys: what new customers buy first and what they buy next
See profit after returns, discounts and ad spend.
Revenue can rise while profit falls. AdBeacon pulls in orders, returns, discounts and coupon codes from your store and shows profit and loss reporting alongside ad performance, so you know if growth is real before you scale it.
What’s included
- Profit and loss reporting
- Orders, returns and coupon codes accounted for
- Inventory insights so you don’t pay to advertise what’s about to sell out
One number nobody had to choose.
AdBeacon shows every platform’s reported numbers next to your store’s first-party numbers, in the same view your team and agency use. Set ROAS, CAC and revenue goals, track pacing daily and get automated reports, so you can check performance in minutes without asking anyone to build a deck.
What’s included
- Platform-reported and first-party ROAS side by side
- Goal setting and daily pacing
- Automated reports delivered on your schedule
You built the store. You should know what’s paying for it.
Connect your store and ad accounts in as little as 15 minutes, with hands-on help from our team.
Your whole marketing picture in the time it takes to drink a coffee.
You don’t need another dashboard to learn. You need five numbers you trust and a straight answer when one of them moves. AdBeacon puts your ad spend, store revenue, MER, new customers and profit in one view built on first-party data, and Luma answers follow-up questions in plain language.
Prefer your own AI tools?
The AdBeacon MCP Server and API connect your first-party attribution data to assistants like Claude, so you can ask questions about your business in the tools you already use.
Give your team and your agency one set of numbers to work from.
When your media buyer, your marketing lead and your agency all pull from different platforms, every meeting starts with arguing about whose number is right. AdBeacon gives everyone the same first-party data, with unlimited access for the people you choose, so meetings start with decisions instead of reconciliation.
Working with an agency?
Ask them to connect your account in AdBeacon. Many of the brand results on this page came from brands and agencies working together in AdBeacon.
Brands growing profit, not just reported ROAS.
Founders care about what’s left at the end of the month. These are 90-day results from AdBeacon brand accounts, measured on profit and orders from the store.
“Unlocks incrementality insights with ease.”
“It’s really helpful as a third party tool to see actual order data and different attribution models rather than just relying on platforms like Meta or Pinterest… The initial setup was pretty easy and faster than we expected.”
“MMM and creative dashboards that drive MER growth.”
“AdBeacon consolidates my marketing data, like other similar platforms, but also gives me MMM analysis and creative dashboards which allow our team to analyze and plan for ads that actually move the revenue MER needle.”
“First-party marketing data with multiple attribution types.”
“I really like being able to switch between attribution models, and I appreciate that all the data is first-party. It’s a platform I feel I can trust when it comes to handling and interpreting my marketing data.”
“A central hub for effective ad strategy and optimization.”
“I really like AdBeacon’s AI agents because they help me understand my ads much better, allowing me to optimize and create new ads effectively… the whole system has become a central hub for all our marketing data and proper attribution.”
Results from individual brand accounts and averages across AdBeacon clients over 90 days, many managed with an agency partner. Results vary with your campaigns, budget and strategy. AdBeacon provides the data; your team’s decisions drive the results. See all case studies
How much should an ecommerce brand spend on attribution software?
Attribution software should cost a small fraction of the ad spend it helps you manage. AdBeacon brand plans start at $299/mo billed monthly, or $239/mo on the 12-month Annual Anchor plan, with every feature included and a 30-day free trial. AdBeacon’s pricing for brands is designed to stay at or below 0.5% of revenue.
Annual Anchor
12-month term, billed monthly. Saves $720 a year and adds white glove onboarding, live strategy sessions, early beta access and Lighthouse Slack channel access.
Get startedAnnual Scaling
12-month term, billed annually, fixed pricing regardless of revenue tracked so your price doesn’t rise as you grow.
Contact AdBeaconEvery feature on every plan, including Google Meridian MMM. No paywalls, no upsells. See full brand pricing
Built for founders of growing ecommerce brands.
The short answer, in one paragraph
AdBeacon is built for founders and owners of ecommerce brands on Shopify, WooCommerce, BigCommerce or a custom store who spend roughly $10,000 or more per month on ads and want to know which channels actually drive orders and profit. It isn’t built for lead generation, local service or B2B businesses without online checkout.
Great fit
- Spending $10k+ a month on ads
- Running two or more paid channels
- Working with an in-house buyer, an agency or both
- Making budget calls yourself
Not the right fit
- Lead gen or local services
- B2B without online checkout
- Under about $10k a month in ad spend
AdBeacon for founders and owners: FAQ
What is attribution software for ecommerce founders?
It’s software that shows which ads, channels and campaigns lead to orders in your store, so you can decide where to spend. AdBeacon does this with click-only, first-party data, tying each order to the real ad click behind it instead of relying on each platform’s self-reported numbers.
Should I trust the ROAS in Meta Ads Manager?
Use it as context, not as the final word. Meta, like every ad platform, reports on its own performance and can count people who saw an ad without clicking. AdBeacon shows Meta’s reported ROAS next to the first-party ROAS from your store, so you can see the gap and decide on the verified number.
How do I know if my agency’s reporting is accurate?
Compare their numbers to your store’s orders. If reported revenue across platforms adds up to more than your store sold, some of it is double-counted. AdBeacon gives you and your agency the same first-party view, so reports start from the same verified data.
What’s a good MER for an ecommerce brand?
It depends on your margins, price point and how much of your revenue comes from returning customers. The more useful question is whether MER holds steady or improves as you scale spend. AdBeacon tracks MER alongside first-party ROAS by channel, so you can see which channels are driving changes in it.
Do I need to be technical to use AdBeacon?
No. Setup is simple with hands-on help from our team, and most stores connect in as little as 15 minutes. Founders typically use the summary view, automated reports and Luma, AdBeacon’s built-in AI, to ask questions in plain language.
How long until I see useful data?
You’ll see your store’s orders matched to ad clicks as soon as your store and ad accounts are connected. Longer views, like 30-60-90 day customer value, fill in over time.
How much does AdBeacon cost?
Brand plans start at $299/mo billed monthly with a 30-day free trial, or $239/mo on the 12-month Annual Anchor plan. Every plan includes every feature.
Does AdBeacon work with my store platform?
Yes, if you’re on Shopify, WooCommerce, BigCommerce or a custom store. AdBeacon connects to Meta, Google Ads, TikTok, Microsoft Ads, Pinterest, Snapchat, Amazon Ads, Klaviyo and GA4.
Can my team and agency use it too?
Yes. Your media buyer, marketing lead and agency can all work from the same first-party data in AdBeacon.
Will AdBeacon guarantee better ROAS?
No tool can promise that, and we don’t. AdBeacon gives you more accurate, verifiable data. Brands on AdBeacon have seen average gains like 15 to 20% revenue growth in the first 90 days, but results depend on the decisions your team makes with the data.
More for ecommerce founders.
Ecommerce Ad Spend Optimization: A Practical Framework
A step-by-step framework for moving budget to what really drives profit.
Read the article
Multi-Touch Attribution for Ecommerce: A Plain-English Guide
How multi-touch attribution works, and how to choose the right model for your store.
Read the article
What Is Google Meridian MMM?
A plain-language guide to Google’s open-source marketing mix model.
Read the articleStop paying for credit. Start paying for orders.
Try every AdBeacon feature free for 30 days, or book a founder demo and see your store’s first-party numbers next to what the platforms report.