Catch customers before they drift away.
Every day without an order pulls a customer closer to gone. AdBeacon tracks where each customer sits using your store’s first-party data, flags who’s slipping and helps you reach them with the right offer while there’s still time.
Connect in as little as 15 minutes. Every feature on every plan.
What is customer churn in ecommerce?
Customer churn is when a customer stops buying from your store. There’s no cancel button in ecommerce, so it happens quietly, as a customer goes much longer than usual without ordering again.
The longer you wait, the harder they are to win back. AdBeacon uses your store’s first-party order data to spot customers early, group them by value and behavior, and reach them with the right offer before they’re gone for good.
Every stage needs a different play.
Pick a stage to see the warning signs and how AdBeacon helps you keep those customers buying.
Turn one order into the next.
- Feature the products customers are most likely to buy next with the product journey report.
- See which offers and channels they actually respond to.
Personalize the next touch before they drift.
- Build custom upsell flows based on real buying behavior.
- Tailor messages to each segment instead of one generic blast.
- Day 35Email: matching socksMost-bought next item
- Day 42Ad: hoodie bundleShown on Meta to this segment
- Day 50Reminder with free shippingOnly if no order yet
Reach them on the channels they use, before they’re gone.
- Score customers by recency, frequency and monetary value to see who needs attention.
- Build a custom segment from buying behavior and send it straight to your ad channels.
Win back the best. Stop paying for the rest.
- Find which lapsed segments had the highest lifetime value and win them back with exclusive offers.
- Exclude low-value lapsed customers from your targeting so ad spend goes to people who’ll buy.
Replacing a customer keeps getting more expensive.
New customer acquisition cost has climbed roughly 222% in eight years. Every customer you keep is one you don’t have to pay to win again. Read the analysis
Brands keeping more of their customers.
Results from individual client accounts. Your results depend on your campaigns and strategy. See all case studies
More on segmentation and retention.
Guides from the AdBeacon blog on RFM, audiences and email and SMS attribution.
Lower Your Paid Media CPA Using RFM Segmentation
How RFM segments can lower CPA by changing who your ads reach.
Read the article
Want to Segment Your Audiences? Start With RFM
Why recency, frequency and monetary value beat high-level segmentation.
Read the article
How Email and SMS Clicks Fit Into Ad Attribution
How Klaviyo clicks fit alongside paid media in one view of the journey.
Read the articlePreventing customer churn: FAQ
What is customer churn in ecommerce?
Customer churn is when a customer stops buying from your store. In ecommerce there’s no cancellation, so churn shows up as a customer going much longer than usual without ordering again.
How do you calculate customer churn rate?
A simple version is the share of customers who bought in one period but didn’t buy again in the next. Many brands also track the repeat purchase rate and the time between orders to spot churn earlier.
How does AdBeacon help prevent churn?
AdBeacon scores customers with RFM analysis, flags who needs attention, shows what each customer is likely to buy next and lets you build custom segments from buying behavior, so you can reach the right customers with the right offer before they slip away.
What is RFM analysis?
RFM stands for recency, frequency and monetary value: how recently a customer bought, how often they buy and how much they spend. Scoring all three groups customers into segments like champions, loyal, needs attention and at risk.
Can I send AdBeacon segments to my ad platforms?
Yes. You can integrate AdBeacon audience segments directly with your advertising channels to enrich platform targeting, for example to reach at-risk customers with a win-back offer or exclude customers you’ve already won.
How does the product journey report help with retention?
It shows which products customers are most likely to buy next after a given purchase, so you can feature the right product in upsell flows and offers instead of guessing.
What’s the difference between churn prevention and win-back?
Churn prevention reaches customers who are starting to slip, before they leave. Win-back targets customers who have already lapsed. AdBeacon’s segments help with both by showing exactly who falls where.
Which customers should I focus on first?
Start with high-value customers who need attention. They’ve spent the most and are the most costly to lose, and AdBeacon’s RFM segments surface them automatically.
Does AdBeacon work with Klaviyo?
Yes. AdBeacon integrates with Klaviyo, so email and SMS sit alongside your paid channels in the same first-party view of the customer journey.
How much does AdBeacon cost?
Brands start at $299/mo and agencies at $750/mo, with every feature included on every plan. Both can start with a 30-day free trial.
See how else AdBeacon helps you grow.
Keep the customers you worked hard to win. Start today.
Start a 30-day free trial, connect your store in minutes, and see which customers are drifting right now.