Know your best customers. Grow what they’re worth.
You wouldn’t talk to your best customers the way you talk to the ones drifting away. AdBeacon segments every customer with first-party data, predicts what they’ll buy next and shows which channels bring in buyers who keep coming back.
Connect in as little as 15 minutes. Every feature on every plan.
What is customer lifetime value?
Customer lifetime value (LTV) is the total revenue, or profit, a customer generates over their whole relationship with your brand, not just their first order.
AdBeacon measures it from your store’s own order data and ties it back to the ads, channels and products that brought each customer in, so you can grow LTV on purpose instead of by accident.
Acquisition keeps getting pricier. New customer acquisition cost is up roughly 222% in eight years, so every repeat order matters more.
Not every customer is worth the same. A small group of champions often drives an outsized share of revenue. RFM analysis shows you who they are.
Platforms optimize for the first order. Ad platforms chase the next conversion, not the fifth purchase. LTV data tells you which campaigns bring in customers who come back.
The right message depends on the segment. Champions, at-risk and new customers need different offers, timing and channels.
Channel LTV changes where you spend. When you can see which channels, products and ads drive the highest LTV, you can fund the ones that pay off for years.
Three ways to get more from every customer.
Segment them, predict their next move and prove what’s working, all from first-party data.
See every customer’s segment with RFM analysis.
- Use RFM analysis to understand which segment each customer lives in.
- Spot which customers need engagement and which are ready to buy again.
- Sync your best customers and exclude your worst directly with your paid channels.
Know what they’ll buy next, and what goes with it.
- See which products customers are most likely to buy next with the product journey report.
- Discover which products are often bought together for intentional bundling.
- Understand how each segment buys, so upsell flows land at the right time.
Prove what’s really growing customer value.
- Prove the impact of your strategy with cohort reports on retention, revenue and more.
- Report customer LTV over the last 30, 60 and 90 days.
- Find which channels, products, campaigns and ads drive the highest LTV.
Brands growing customer value with AdBeacon.
Results from individual client accounts and averages across AdBeacon clients. Your results depend on your campaigns and strategy. See all case studies
More on segmentation and customer value.
Guides from the AdBeacon blog on audiences, order value and first-party data.
Advanced Audience Segmentation Strategies
The AdBeacon team’s favorite segmentation strategies for smarter targeting.
Read the article
Average Order Value (AOV)
What a good AOV looks like, how to calculate it, and how brands raise it.
Read the article
First-Party Data and Signal Quality
Why better first-party tracking leads to better ad signals and smarter optimization.
Read the articleCustomer lifetime value: FAQ
What is customer lifetime value (LTV)?
Customer lifetime value is the total revenue, or profit, a customer generates over their whole relationship with your brand. It shows what a customer is really worth, beyond their first order.
How do you calculate LTV?
A common formula is average order value × purchase frequency × customer lifespan. AdBeacon reports actual LTV from your store’s order data over the last 30, 60 and 90 days, and by customer cohort.
What is RFM analysis?
RFM stands for recency, frequency and monetary value: how recently a customer bought, how often they buy and how much they spend. Scoring customers on all three groups them into segments like champions, loyal, needs attention and at risk.
How does AdBeacon help increase LTV?
AdBeacon segments customers with RFM analysis, predicts what they are likely to buy next, shows which products are bought together, and reports LTV by channel, product, campaign and ad, so you can personalize offers and fund the sources of your best customers.
Can I sync customer segments to my ad platforms?
Yes. You can sync your best customers and exclude your worst directly with your paid channels, so prospecting reaches new people and retention offers reach the right ones.
Which channels drive the highest LTV?
It depends on your store. AdBeacon breaks down LTV by channel, product, campaign and ad using first-party data, so you can see which sources bring in customers who keep buying.
What is a cohort report?
A cohort report groups customers by when they first bought and tracks their retention and revenue over time. It shows whether changes to your offers, products or channels are really improving LTV.
How does AdBeacon predict what customers will buy next?
The product journey report shows which products customers most often buy after a given purchase, and which products are often bought together, so you can plan upsells and bundles with confidence.
Does AdBeacon work with Klaviyo?
Yes. AdBeacon integrates with Klaviyo, so email and SMS sit alongside your paid channels in the same first-party view of the customer journey.
How much does AdBeacon cost?
Brands start at $299/mo and agencies at $750/mo, with every feature included on every plan. Both can start with a 30-day free trial.
See how else AdBeacon helps you grow.
Your best customers are already here. Grow what they’re worth.
Start a 30-day free trial, connect your store in minutes, and see who your best customers are and what keeps them coming back.