Stop paying for sales your ads didn’t make.
AdBeacon shows which campaigns, channels and audiences actually drive orders, using click-only, first-party data from your store. Cut the spend that isn’t working, move it to what is, and lower your customer acquisition cost.
Connect in as little as 15 minutes. Every feature on every plan.
Averages across AdBeacon clients. Your results depend on your campaigns and strategy.
What is wasted ad spend?
Wasted ad spend is budget that goes to campaigns, audiences or placements that don’t produce profitable sales. It is hard to spot because every ad platform reports its own results.
AdBeacon makes it visible. Every conversion is tied to a real click and your store’s order data, so you can see exactly where money is leaking and stop it, without cutting the campaigns that actually work.
Double-counted conversions. Meta, Google and TikTok each claim the same sale, so budget keeps flowing to campaigns that look better than they are.
Windows that are too short. A 7-day click window misses longer buying journeys, so campaigns that do drive sales get cut by mistake.
Paying to reach the wrong people. Prospecting budgets keep reaching lost, low-value or existing customers instead of new ones.
Spending evenly when sales aren’t even. Some cities, days and hours convert far better than others, but budgets rarely reflect it.
Long, leaky paths to purchase. Every extra click and touchpoint adds to what you pay to acquire a customer.
Three ways to spend less and sell more.
Each one starts with the same thing: knowing which ads really drove the sale.
Put budget where revenue actually comes from.
- Replace guesswork with proof from purchase data and full customer journeys.
- Cut spend from channels and campaigns that aren’t profitable.
- Scale with confidence using unbiased, first-party data.
Stop paying to reach the wrong customers.
- Exclude lost or least profitable customers from your targeting to lower acquisition costs.
- Find the cities, days and times that drive more revenue, not just more orders.
- Reach new customers who look like your most loyal ones with the audience builder.
Shorten the path to purchase.
- See the average time and number of touchpoints it takes customers to buy.
- Reduce the clicks it takes to acquire a customer by streamlining your funnel.
- Fund each channel for the role it plays in the journey, with lookback windows up to 180 days.
- Purchase$96 order, new customerDay 5
- Klaviyo email clickAbandoned cart flowDay 4
- Google brand searchComparison researchDay 2
What would a lower CAC be worth to you?
Pick your monthly ad spend to see what the same number of new customers would cost at the average CAC reduction AdBeacon clients see.
That is $120,000 to $300,000 a year, for the same number of new customers.
Based on the 10 to 25% average CAC reduction across AdBeacon clients. An estimate, not a guarantee. Your results depend on your campaigns and strategy.
Brands that cut acquisition costs with AdBeacon.
Results from individual client accounts. Your results depend on your campaigns and strategy. See all case studies
More on cutting ad costs and CAC.
Guides from the AdBeacon blog on ad spend, acquisition costs and measuring what really works.
Ecommerce Ad Spend Optimization: A Practical Framework
A system for moving budget toward whatever is creating real marginal growth.
Read the article
Blended CAC vs Channel CAC
Why the gap between the two is widening, and why bad data costs more than rising ad prices.
Read the article
New Customer Acquisition Cost Is Up 222% in Eight Years
What’s driving acquisition costs up, and why tracking new customer CAC can’t wait.
Read the articleReducing ad costs: FAQ
How does AdBeacon reduce ad costs?
AdBeacon ties every conversion to a real ad click and your store’s order data, so you can see which campaigns, channels, audiences and times actually produce sales. You cut or pause what isn’t working and move that budget to what is. Across AdBeacon clients, the average CAC reduction is 10 to 25%, though results vary by account.
What is wasted ad spend?
Wasted ad spend is budget that goes to campaigns, audiences or placements that don’t produce profitable sales. It usually hides behind platform-reported numbers, because each ad platform counts its own conversions and can credit itself for sales another channel drove.
Why do ad platforms make it hard to cut costs?
Ad platforms grade their own homework. Each one reports its own conversions, often including view-through credit, so the same sale gets claimed more than once and underperforming campaigns can look profitable. Independent, click-only measurement makes the waste visible.
What is the difference between blended CAC and channel CAC?
Blended CAC is your total ad spend divided by all new customers. Channel CAC is what each channel spends to acquire the customers it actually drove. Watching only blended CAC hides which channel is pushing costs up, which is why accurate attribution matters.
How does first-party attribution lower customer acquisition cost?
First-party attribution measures results from your own store and click data instead of platform estimates. With a clear view of which ads bring in new customers, you can shift budget toward the channels and campaigns with the lowest real cost per acquisition.
Can I exclude existing or low-value customers from my targeting?
Yes. AdBeacon’s audience builder uses your first-party customer data, so you can exclude lost or least profitable customers from prospecting and find new customers who look like your most loyal ones.
Can AdBeacon show which cities, days and times drive the most revenue?
Yes. AdBeacon breaks down revenue by location, day and time, so you can focus spend where and when customers spend the most, not just where order volume is highest.
How long are AdBeacon’s attribution windows?
AdBeacon offers lookback windows of up to 180 days, so longer buying journeys still get credited and good campaigns don’t get cut too early.
How quickly can I start finding wasted spend?
Most brands connect their store and ad accounts in as little as 15 minutes and see first-party data right away. AdBeacon’s average client results are measured over the first 90 days.
How much does AdBeacon cost?
Brands start at $299/mo and agencies at $750/mo, with every feature included on every plan. Both can start with a 30-day free trial.
See how else AdBeacon helps you grow.
Cut the waste. Keep the growth.
Start a 30-day free trial, connect your store in minutes, and see exactly where your ad budget is working and where it isn’t.