Google’s Missed Opportunities number is now in every Recommendations tab. Here’s what it measures, what it hides, and how to check it first.
AI Overviews are quietly gutting organic traffic, and Reddit’s $60M Google standoff proves it’s structural. Here’s what it means for ecommerce brands.
TikTok Shop’s Account Health Rating fully replaced Violation Points in July 2026. Violations now compound over 180 days instead of resetting.
TikTok’s own Seller Center documentation says it plainly: once a GMV Max campaign is running, every order on your selected products gets attributed to that campaign.
Andromeda is the retrieval-stage system Meta uses to narrow tens of millions of possible ads down to the shortlist that even gets a chance to compete in an auction.
Google quietly rewrote its own definition of a passing creative asset, and most advertisers have not caught up yet. Two changes are doing the work.
Incrementality testing e-commerce adoption just crossed a real threshold. Three forces converged to push incrementality into the mainstream.
Two pieces of research published within weeks of each other in 2026 tell two different stories about AI-generated ad creative, and both are true at the same time
The problem is what happens after that number exists. Scaling brands still burn 10 to 15 hours a week manually reconciling accurate Shopify revenue against Meta, Google, and their own accounting systems
Google confirmed in a mid-July 2026 update that first-click, linear, time-decay, and position-based attribution are no longer selectable in Google Ads
