What impact can AdBeacon have on your paid media campaigns? Check out the e-commerce success AdBeacon (and our agency partners) have provided using our game-changing technology!
Every number on this page comes from a published AdBeacon case study and covers a 90-day period. Pick a metric to see how the brands compare.
Across nine published AdBeacon case studies, ecommerce brands working with three agency partners measured 90-day results on first-party, click-only attribution. Channel revenue grew as much as 1,600%, ROAS rose as much as 1,022%, and net profit grew as much as 420%.
Nine ecommerce brands, three agency partners, one platform. Filter by channel or agency partner, and hover or tap a card for its 90-day scorecard.
Real-time clarity turned ad spend into impact, driving a 107% boost in Google ROAS and 1600% revenue growth.
1600% Google revenue growth and ROAS up 1022%.
701% more orders and CAC down almost 80%.
Meta revenues soaring over 1150% and a 10x higher ROAS.
60% higher revenue and explosive 14x new customer growth on Meta.
420% profit surge and 327% revenue growth.
54% more sales overall and 568% revenue growth on Bing.
Returning customer profits surged 149% while sales grew 70%.
137% more sales, 249% more profit, and ROAS up 96%.
Every case study on this page was delivered by an agency running AdBeacon across its client roster. Pick a partner to see its clients side by side, the way agencies see them in AdBeacon.
Founded by Mitch Barham, who brings more than 20 years of ecommerce experience. Barham Marketing runs AdBeacon across Google Ads and Meta for its ecommerce clients.
A boutique digital marketing firm founded in 2015 by Claire Winslow Brown. The team uses AdBeacon to build audiences, optimize Meta campaigns and make smarter budget decisions.
Headquartered in Westlake Village, California, and a Google Premier Partner since 2004. National Positions uses AdBeacon to measure profit across search, social and customer segments.
See AdBeacon on a real Shopify store account, or start a 30-day free trial with every feature included.
Whether you’re a best-in-class media buyer or part of an agency team, leveraging AI-powered insights can provide an unmatched competitive advantage. AdBeacon AI Insights eliminates guesswork, empowering teams to make data-backed decisions with precision and confidence.
AI Creative Insights pinpoint winning creatives with custom AI agents and Luma, ranked on first-party revenue, so you know what to scale, what to refresh and where budget should go next.
“Velvet sofa UGC #2” drove 41% of new-customer revenue this week at 3.2x first-party ROAS.
Scale budget +20%“Spring catalog carousel” frequency hit 4.8 and CTR is down 37% in 7 days.
Refresh creativeGoogle Shopping · Sofas returns 2.6x on first-party orders, below the 4.1x Google reports.
Lower Target ROASWe don’t stop at game-changing features. Our team are hands on and ready to help get set up every step of the way. From setting up your integrations to training on all our features, AdBeacon has you covered and is here to help you every step of the way.
One point of contact who knows your accounts, your goals and, for agencies, every client on your roster.
A live session to connect your store and ad platforms and walk through your first reports. Simple setup, with hands-on help.
Training for new media buyers and growing teams, so everyone reads the data the same way.
Short videos on every feature, ready whenever someone on your team needs a refresher.
A shared Slack channel for quick answers when your team needs one.
Talk directly with the people who build and support AdBeacon.
Agencies, media buyers and industry press on working with AdBeacon.
We moved our whole agency over to Ad Beacon last year... One of the big reasons, when we scaled using other attribution partners we incurred higher costs. Not with AdBeacon. We have all our accounts at a fixed rate. Forever. Ever-ever. One of those clients we have grown 6X since September. But do not pay $1 more in fees to Ad Beacon.
When I’m pitching…I literally demonstrate AdBeacon, like, you guys are a huge part of my sales pitch.
We’re using it internally to build audiences, make optimizations, make really smart decisions…
Had a demo and was super impressed with what I saw...it’s a game-changer. TW could only show you individual customer journeys. AdBeacon aggregates this data into a cool summary.
Get on this. The most responsive product team + a media buyer that actually knows what she’s doing built the platform. We’ve been on it for 2 months now. Couldn’t be happier.
…Meta traditionally over-reports… AdBeacon showed a .93, and Meta’s showing a 3.23. Through attribution, we can see the entire customer journey… they (customers) love that.
“Utilizing third party data from Facebook, TikTok, Pinterest, Snapchat and even Google has become less reliable. AdBeacon solves this problem with a real time ad optimization and attribution SaaS platform.”
“AdBeacon uses the power of first-party tracking data…to solve the biggest paid media issues hampering performance, profitability, and revenues for media buyers and agencies.”
“Wow. You can optimize everything, right with an AdBeacon and it’s connected to Facebook …For me this is exciting and I think that other marketers should get excited about it as well.”
“My company uses this [AdBeacon] daily and find it helpful for scaling our paid advertising campaigns on Meta, Google, TikTok, etc.”
“If you’re looking for real time first party data, a one stop shop for reports and predictive learning, and in platform optimization, then welcome to (just the beginning) of AdBeacon.”
“Ad tracking software like AdBeacon is an excellent option technical buyers can use to automate their marketing attribution.”
“This allows marketers to accurately assess the effectiveness of each marketing channel, whether it’s email, paid search, social media…With its user-friendly dashboard, AdBeacon helps businesses monitor campaign performance.”
Platform models, pixels and bidding all changed. Pick an update to see what changed and how AdBeacon keeps results tied to real orders.
Google Ads made data-driven attribution the default and retired the first click, linear, time decay and position-based models.
Google’s reports now use Google’s model of Google’s impact, which can differ from the orders your store actually recorded.
AdBeacon offers Full Impact, Linear, First Click and Last Click models on first-party click data, side by side with platform-reported results.
Shopify added linear and any-click attribution models to its marketing reports, alongside last-click and first-click.
Better than one model, but still limited to Shopify sessions and UTMs, so ad-level detail and longer journeys are often missing.
AdBeacon attributes every order to the ad level, with lookback windows up to 180 days.
Meta introduced Andromeda, a deep neural network that decides which ads are eligible to show, rolling it out through 2025.
Broad targeting and genuinely different creative concepts win. Near-duplicate ads get grouped together and underspent.
AI Creative Insights pinpoint winning creatives with custom AI agents and Luma, ranked on first-party revenue.
On August 28, 2025, Shopify Plus thank-you and order status pages moved to the new extensible pages, and Additional Scripts stopped running there.
Purchase pixels pasted into Additional Scripts went silent, and many brands saw platform-reported conversions drop overnight.
AdBeacon counts orders from the store itself, matched by order ID, so a sale is counted even when a browser pixel misses it.
On January 1, 2026, Amazon replaced its blanket 14-day view-through window with a machine learning model that only credits views it decides influenced a purchase.
Reported results can shift without any change in real sales, which makes period-over-period comparisons harder to trust.
AdBeacon brings Amazon Ads spend, clicks and CPC into the same view as every other channel, next to real store revenue.
From August 17, 2026, budget-limited Target CPA and Target ROAS campaigns bid toward the exact target you set, instead of treating it as a loose ceiling.
Targets now steer spend more directly, so a target set from inflated platform numbers can cost real money.
Set targets from first-party ROAS and CAC tied to real orders, so bidding chases results that actually happened.
On August 26, 2026, thank-you and order status pages on all remaining Shopify plans were upgraded and Additional Scripts stopped running.
Any conversion pixel still pasted in Additional Scripts no longer fires. Tracking must run through Customer Events and server-side events.
AdBeacon reconciles store orders with the purchases each platform reports, so tracking gaps show up fast.
Guides from the AdBeacon blog on agency pricing, attribution and acquisition cost.
How per-seat and percent-of-spend pricing penalize agency growth, and what flat-rate changes.
Read the article
How multi-touch attribution works, and how to choose the right model for your store.
Read the article
What’s driving acquisition costs up, and why tracking new customer CAC can’t wait.
Read the articleAcross nine published AdBeacon case studies, ecommerce brands measured 90-day results such as a 1,600% increase in Google Ads revenue (Candy Funhouse USA), a 1,155% increase in Meta revenue (Pip Pop Post), a 420% increase in net profit (Cacao Cardamom) and a 249% increase in net profit (Foresight Sports). Eight of the nine brands lowered CAC or CPA, and seven of the nine grew profit.
Each AdBeacon case study measures a 90-day period. Brands start with simple setup and hands-on help, then optimize budgets and creative on first-party data that ties every order to the ad click that drove it.
Three agency partners delivered the published results: Barham Marketing, founded by Mitch Barham (Tanners Fish, Candy Funhouse USA and Candy Funhouse Canada); Best Practice Media, founded by Claire Winslow Brown (Pip Pop Post, Poppy and Pine and Cacao Cardamom); and National Positions, a Google Premier Partner in Westlake Village, California (Sullen Clothing, NexBelt and Foresight Sports).
The case studies cover Google Ads, Meta (Facebook and Instagram) and Microsoft Ads (Bing). Seven of the nine include Meta results, four include Google Ads results and one, Sullen Clothing, reports a 568% increase in Bing Ads revenue.
AdBeacon attributes each order to the channel, campaign, ad set and ad that drove it using click-only, first-party data from your store, in real time. Media buyers move budget toward the ads that drive real, profitable orders. In the case studies, ROAS rose as much as 1,022% on Google Ads (Candy Funhouse USA) and 1,000% on Meta (Pip Pop Post).
Working with Barham Marketing, Candy Funhouse USA used AdBeacon's real-time attribution to optimize paid media. Over 90 days, Google Ads revenue rose 1,600%, Google Ads ROAS rose 1,022%, Google Ads orders rose 1,470% and Google Ads CAC fell 90%.
Yes. Every order is tagged as a new or returning purchase. NexBelt grew returning-customer net profit 149.3% with National Positions, and Poppy and Pine grew Meta new-customer orders 1,400% with Best Practice Media.
Agencies manage every client's store and ad accounts in one platform, with dedicated client logins, white-label reporting and flat-rate agency pricing with unlimited seats. Barham Marketing's founder demonstrates AdBeacon in new-business pitches.
AdBeacon is a first-party, click-only ad attribution and optimization platform for ecommerce brands and agencies. It connects Shopify, BigCommerce and WooCommerce stores with Meta, Google Ads, TikTok, Microsoft Ads, Pinterest, Snapchat, Amazon Ads and Klaviyo to show which ads drive real orders and profit.
Customers get a dedicated AdBeacon account manager, a live onboarding session, ongoing team training sessions, the AdBeacon training video library, a dedicated Slack channel as needed and direct access to the AdBeacon team.
Yes. Brands and agencies can try AdBeacon free for 30 days with every feature included, with simple setup and hands-on help from our team.
Book your demo today and start optimizing tomorrow! Or get your free account and try every feature free for 30 days.
Results are from published AdBeacon case studies and reflect each brand’s 90-day period. Individual results vary. 3D sofa model © 2021 Wayfair, LLC, used under CC BY 4.0.
