Poppy & Pine | 90-Day Comparison

Poppy & Pine, a vibrant lifestyle brand known for its playful apparel, accessories, and gifts, turned to AdBeacon for deeper insights into marketing effectiveness.

By leveraging real-time attribution, the brand uncovered growth opportunities across the customer journey and gained a clearer view into channel performance, leading to substantial gains in sales and profitability.

The power of AdBeacon

Revenue grew by 60%

Poppy & Pine gained the visibility needed to accelerate growth while keeping acquisition efficient.

Order volume increased by 35%

The brand achieved strong lifts in revenue, profit, and average order value, with Meta campaigns delivering next-level results.

New customer revenues grew by 1600%

over 14x growth in order volume and 16x growth in new customer revenues

The Impact of AdBeacon

Overall Success Metrics

Order volume increased by 35%
Revenue grew by 60%
Conversion rate improved by 8%
ROAS increased by 19%
Marketing efficiency ratio decreased by 16%
Average order value rose by 18%

New Customer Success Metrics

New customer order volume increased by 20%
AdBeacon revenue rose by 30%
Net sales improved by 30%
Net profit increased by 29%
(AOV) Average order value grew by 10%

Meta Channel Performance

AdBeacon revenues increased by 760%
AdBeacon ROAS improved by 548%
AdBeacon MER decreased by 84%
New customer order volume surged by 1400%
New customer revenues grew by 1600%

Key Takeaway

The team at Best Practice Media leveraged AdBeacon for Poppy & Pine to gain the visibility needed to accelerate growth while keeping acquisition efficient. Achieving strong lifts in revenue, profit, and average order value, with Meta campaigns delivering explosive gains in new customer acquisition — over 14x growth in order volume and 16x growth in new customer revenues.

By combining creative product offerings with AdBeacon’s precise analytics, Poppy & Pine is positioned for scalable, profitable expansion.

Meet Our Agency Partner!

Best Practice Media is a boutique full-service digital marketing agency specializing in profit-driven strategies across search, social, and multi-stage funnels. Founded in 2015 by Claire Winslow Brown, the agency combines the expertise of a large firm with the personalized, white-glove service of a boutique team.

With a people-first approach and a focus on real results—not vanity metrics—Best Practice Media has built long-term partnerships across industries from e-commerce to healthcare, beauty, finance, and beyond. To learn more abot Best Practice Media you can visit https://bestpracticemedia.com/