Candy Funhouse USA| 90-Day Comparison
Candy Funhouse USA, a leading online retailer of candy and confections, partnered with Barham Marketing, who leveraged AdBeacon’s real-time attribution to optimize paid media and uncover new growth opportunities. This collaboration drove explosive results — including a 1600% increase in Google Ads revenue — while providing clear visibility into customer behavior and campaign performance.
The power of AdBeacon
01
ROAS increased by over 1022%
Google ads can be an amazing tool and pairing the power of AdBeacon with the expertise of Barham Marketing made ROAS that much sweeter!
02
Meta revenue grew over 73%
AdBeacon made it possible for Candy Funhouse USA to pinpoint where marketing dollars were performing.
03
Net Sales increased by over 59%
By making performance transparent, AdBeacon empowered campaign managers to allocate budget with precision.
The Impact of AdBeacon
Overall Success Metrics
Total Orders grew 51.2%
Total Sales were up 58.7%
Net Sales increased by over 59%
Gross Profit rose 61.9%
Total Revenue grew by more than 55%
Google Ads Performance
Revenue grew by more than 1600%
ROAS increased by over 1022%
Orders grew by more than 1470%
CPC shrank 24.2%
CVR improved by over 1170%
CAC dropped nearly 90%
Meta Ads Performance
- Revenue increased by over 73%
- Orders grew 54%
- CVR rose 28.6%
- Ad clicks increased 30%
- AOV grew 12.5%
Key Takeaway
AdBeacon gave Candy Funhouse USA the clarity to see exactly how its marketing was fueling growth. Google Ads delivered explosive results, with revenue, orders, and efficiency metrics all surging to new highs. Meta Ads also drove meaningful growth in revenue, orders, and engagement, helping expand customer reach and strengthen acquisition.
With this level of insight, Candy Funhouse USA is positioned to scale confidently and profitably
Meet Our Agency Partner!
At its core, Barham Marketing offers tailored, transparent solutions that harness the power of top digital channels. To learn more you can visit https://barhammarketing.com/
