Candy Funhouse Canada | 90-Day Comparison
Candy Funhouse Canada, a leading online retailer of candy and confections, partnered with Barham Marketing to scale growth and optimize paid media performance. Leveraging AdBeacon’s real-time analytics, the team gained deeper visibility into the customer journey and campaign efficiency.
The results were clear: Candy Funhouse achieved strong revenue growth, higher profitability, and exceptional performance improvements across paid search and social.
The power of AdBeacon
01
Orders grew by 701.6%
Google Ads were key to driving orders with strong contributions from both new and returning customers.
02
ROAS increased by 123.8%
AdBeacon made it possible for Candy Funhouse Canada to pinpoint the best opportunities to scale on Meta
03
CAC dropped by 79.6%
Barham Marketing leveraged AdBeacon to not only skyrocket results but also keep costs in check!
The Impact of AdBeacon
Overall Success Metrics
Total orders grew by 46.4%, with strong contributions from both new and returning customers.
Total sales increased by 43.7%, while net sales rose by 47.2%.
Gross profit improved by 45.7%, and net profit increased by 32.8%, reinforcing the company’s upward momentum.
Google Ads Performance
AdBeacon revenue increased by 676.6%
ROAS improved by 376.5%
Orders grew by 701.6%
Conversion rate improved by 525.7%
Customer acquisition cost dropped by 79.6%
Meta Ads Performance
AdBeacon revenue grew by 391.4%
ROAS increased by 123.8%
Orders rose by 380.5%
Conversion rate improved by 267.6%
Customer acquisition cost decreased by 54.7%
Key Takeaway
By combining Barham Marketing’s campaign strategy with AdBeacon’s precise attribution and profitability tracking, Candy Funhouse Canada unlocked significant gains in both sales and efficiency. Overall revenue and profit climbed sharply, while AdBeacon’s channel-level insights revealed how to scale paid media more effectively.
With Google Ads delivering powerful returns and Meta campaigns fueling strong new customer growth, Candy Funhouse Canada is now positioned to expand faster, smarter, and more profitably.
Meet Our Agency Partner!
At its core, Barham Marketing offers tailored, transparent solutions that harness the power of top digital channels. To learn more you can visit https://barhammarketing.com/
