Sullen Clothing | 90-Day Comparison
Sullen Clothing, a lifestyle apparel brand rooted in tattoo artistry, partnered with National Positions, who leveraged AdBeacon to better measure marketing performance across retention, acquisition, and paid media channels. With real-time attribution, the team uncovered clear growth drivers, achieving significant gains in sales, customer acquisition, and profitability.
The power of AdBeacon
01
Total sales increased by 53.7%
With real-time attribution, the team uncovered clear growth drivers, achieving significant gains in sales
02
New customer orders grew by 47.4%
Sullen Clothing unlocked powerful growth across both new and returning customers
03
Revenue increased by 109.4%
Across collective paid media channels National Positions pinpointed scalable opportunities - FAST
The Impact of AdBeacon
Overall Success Metrics
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Total orders grew by 34.1%
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Total sales increased by 53.7%
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Net sales rose by 55.7%
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Average order value improved by 14.6%
New Customer Success
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New customer orders grew by 47.4%
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Total sales increased by 61.2%
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Net sales rose by 63.0%
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Average order value improved by 9.3%
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Gross profit increased by 19.5%
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Net profit grew by 10.3%
Overall Paid Search Success
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AdBeacon revenue increased by 109.4%
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ROAS improved by 34.3%
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Orders nearly doubled, growing by 94.8%
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CAC decreased by 20.0%
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CVR improved by 6.6%
Google Ads Success
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AdBeacon revenue increased by 102.5%
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ROAS improved by 39.1%
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Orders grew by 89.6%
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CAC decreased by 23.3%
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CVR improved by 14.2%
Bing Ads Success
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AdBeacon revenue surged by 568.4%
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ROAS improved by 111.8%
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Orders grew by 435.3%
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AOV rose by 24.8%
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CVR improved by 15.9%
Key Takeaway
By combining National Positions’ campaign expertise with AdBeacon’s real-time attribution and profitability tracking, Sullen Clothing unlocked powerful growth across both new and returning customers.
Sales rose by more than 50%, new customer revenue increased by over 60%, and paid media channels delivered major efficiency gains. With this partnership, Sullen can confidently scale while balancing acquisition, retention, and profitability.
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