Nexbelt | 90-Day Comparison
Nexbelt, the pioneer of premium ratchet-style belts and accessories, needed better visibility into how its marketing spend was impacting both new and repeat customers.
Before AdBeacon, it was difficult to measure ROI with confidence across channels and customer segments. By implementing AdBeacon’s real-time attribution and profitability tracking, Nexbelt gained the clarity to scale growth, optimize spend, and boost margins.
The power of AdBeacon
01
Orders increased by 55.7%
Across all customers, Nexbelt achieved the rare combination of rapid growth and improved profitability
02
ROAS improved by 29.8%
With a core focus on customer LTV - National Positions and AdBeacon ensured returning customers proved to be a powerful growth driver
03
Net profit surged 149.3%
AdBeacon not only show National Positions where to scale - but also- how to reduce wasted ad spend! A must have for any campaign
The Impact of AdBeacon
Total Business Impact
Orders increased by 55.7%
Sales rose by 53.7%
Gross profit grew 47.8%
Net profit climbed 50.9%
ROAS improved by 17.2%
CAC dropped by 15.8%
Across all customers, Nexbelt saw balanced growth and efficiency
New Customer Success
New customer orders increased by 53.9%
Sales grew by 48.9%, with net sales up 49.2%
Gross profit improved by 42.8%
Net profit rose by 45.7%
ROAS improved by 13.5%
CAC decreased by 14.8%
AdBeacon’s attribution revealed exactly which campaigns were fueling sustainable acquisition, allowing Nexbelt to reduce wasted spend.
LTV Customer Success
Returning orders increased by 62%
Returning sales grew by 70.2%
Gross profit rose 65.6%
Net profit surged an impressive 149.3%
ROAS improved by 29.8%
CAC decreased by 19.1%
Loyalty proved to be a powerful growth driver. With AdBeacon, Nexbelt identified and maximized opportunities to engage its repeat buyers
Key Takeaway
With National Positions managing campaigns and AdBeacon delivering real-time attribution, Nexbelt achieved the rare combination of rapid growth and improved profitability.
Returning customers became significantly more valuable, new customer campaigns scaled efficiently, and marketing dollars worked harder across the board. Armed with these insights, Nexbelt can now confidently reinvest in its best-performing strategies and continue building long-term growth.
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