Ad reporting built on clicks you can prove.
Meta, Google and TikTok each report their own ROAS, and each one takes credit for the same sale. AdBeacon replaces platform self-reporting with click-only, first-party attribution, so media buyers optimize with confidence and agencies prove their impact to every client.
Works with Shopify, BigCommerce and WooCommerce. Connect in as little as 15 minutes.
Revenue tied to verified ad clicks and your store's real orders.
See exactly where Meta, Google and TikTok over- or under-report.
Total revenue against total spend across every channel.
Scheduled daily, weekly or monthly for your team or your clients.
What is accurate ad reporting?
Accurate ad reporting measures ad performance from your own store's orders and verifiable ad clicks, instead of each platform's self-reported conversions.
It answers the question every media buyer and CMO actually has: which campaigns, ads and channels drove real revenue? With first-party, click-only attribution, every attributed order traces back to a real click, so budget decisions rest on data you own.
Platforms grade their own homework. Each ad platform counts its own conversions, including views nobody can verify.
Channels overlap. Meta, Google and TikTok can all claim the same order, so added-up platform revenue often exceeds real sales.
First-party data fixes the source. Tying conversions to real clicks and store orders gets far closer to what actually happened.
Three reasons your ROAS looks better than your bank account.
Click-only attribution, with the model that fits the question.
We only report what we can prove. Every conversion ties back to a real ad click and your store's order data, then you choose how credit is shared across the journey.
- Click-only, first-party tracking. No view-through credit and no assumptions.
- Compare models instantly. Switch views without rebuilding reports.
- Side by side with the platforms. See each model next to what Meta, Google and TikTok report.
First click
Gives 100% of the credit to the first ad click in the customer journey.
Best for: Prospecting and new-customer acquisition. See which ads start the journey.
More on accurate ad reporting.
Practical breakdowns from the AdBeacon blog on why platform numbers drift and what to measure instead.
Platform-Reported ROAS vs Actual ROAS
Why the gap between what platforms report and what really happened matters more as media costs rise.
Read the article
View-Through Conversions Are Inflating Your Meta ROAS
How view-based credit turns your Meta ROAS into an estimate, and what to measure instead.
Read the article
Why Meta, Google, and TikTok ROAS Never Agree
Why each platform reports a different ROAS on the same spend, and what to track instead.
Read the articleAutomated reports for teams and clients.
Spend less time pulling numbers and more time acting on them.
- Scheduled reports delivered daily, weekly or monthly.
- Pacing goals by channel or store, so you know early when to adjust.
- White-label client reports for agencies, with unlimited seats.
- Exports and API access to take your data anywhere.
Better data in, better AI answers out.
AI tools are only as good as the numbers they read. AdBeacon gives them first-party, click-only data instead of platform-blended estimates.
Accurate reporting for every seat at the table.
Optimize on real results
Cut and scale campaigns based on click-verified revenue, not what each platform wants you to believe.
Prove your impact every time
Give clients one trusted, white-label view across every channel and keep accounts longer.
Report numbers finance trusts
Tie ad spend to real store revenue, profit and customer lifetime value.
What accurate reporting changed in 90 days.
Results from individual client accounts and averages across AdBeacon clients. Your results depend on your campaigns and strategy.
Accurate ad reporting FAQ
What is accurate ad reporting?
Accurate ad reporting measures ad performance from your own store's orders and verifiable ad clicks, instead of each platform's self-reported conversions. It shows which campaigns actually drove revenue, so budget decisions rest on first-party data rather than modeled estimates.
Why doesn't platform-reported ROAS match my store revenue?
Ad platforms credit themselves for view-through conversions and use their own attribution windows, so Meta, Google and TikTok can each claim the same order. Added together, platform-reported revenue often exceeds what your store actually sold. AdBeacon reconciles every conversion against your store's order data.
What is click-only attribution?
Click-only attribution credits a sale to an ad only when a shopper actually clicked it. Impressions and views that can't be verified are left out. AdBeacon uses click-only, first-party attribution, so every attributed order traces back to a real click.
What is first-party data attribution?
First-party data attribution uses data you own, such as your store's orders, customers and on-site clicks, to connect sales to marketing. Because it doesn't depend on third-party cookies or platform pixels alone, it holds up better against iOS privacy changes and ad blockers.
Which attribution models does AdBeacon offer?
AdBeacon offers first click, last click, linear, paid linear, linear excluding direct and full impact models, plus the Lighthouse model for scaling decisions. You can switch between models and compare them next to platform-reported numbers in the same report.
Why can attributed revenue look higher than my store's revenue?
It depends on the model. Full impact gives each clicked channel full credit, so channel totals can add up to more than store revenue by design. First click, last click and the linear models split or assign credit so totals line up with your store.
What is the difference between blended ROAS, MER and platform ROAS?
Platform ROAS is what each ad platform reports for its own campaigns. Blended ROAS, often called MER (marketing efficiency ratio), divides total store revenue by total ad spend across every channel. AdBeacon shows both side by side with first-party, click-based ROAS.
What is multi-channel attribution?
Multi-channel attribution shows how Meta, Google, TikTok, Microsoft, Pinterest, Snapchat, Amazon, email and other channels work together along the path to purchase, instead of judging each one in isolation.
Does AdBeacon work with GA4?
Yes. AdBeacon connects to Google Analytics 4 on every plan, with a dedicated GA4 dashboard, so you can view GA4 data alongside first-party, click-only attribution.
Can agencies send automated, white-label client reports?
Yes. Agencies can schedule custom reports daily, weekly or monthly, set pacing goals by channel or store, and deliver white-label reporting to clients. Agency plans include unlimited seats.
How long does setup take?
Most stores can connect Shopify, BigCommerce or WooCommerce and their ad accounts and see data flowing in as little as 15 minutes.
More ways AdBeacon improves performance.
Report what actually happened. Scale what actually works.
Start a 30-day free trial and see first-party numbers next to what your platforms report today.