Tanners Fish | 90-Day Comparison

Tanners Fish, a family-owned seafood company known for delivering premium, sustainable catches directly to customers, turned to AdBeacon to gain clearer insight into their digital marketing performance.

Before AdBeacon, the brand struggled to measure ROI from ad spend. With AdBeacon’s real-time attribution, Tanners Fish finally had transparent, measurable results — showing strong returns and improved efficiency across both Google and Meta campaigns.

The power of AdBeacon

Paid media orders increased by 53.5%

Measurable results - showing strong returns and improved efficiency across both Google and Meta campaigns.

Google ROAS improved by 107%

With AdBeacon’s real-time attribution, Tanners Fish finally had transparent, measurable results

New customer revenue increased by 79%

AdBeacon empowered Tanners Fish to prove ROI, optimize spend, and scale digital marketing with confidence

The Impact of AdBeacon

Overall Success Metrics

Paid media orders increased by 53.5%
Paid media average order value rose by 49%
Google ad cost decreased by 14%
Google CAC dropped by 46%
Meta CAC decreased by 10%

New Customer Success (Meta)

Meta new customer order volume increased by 30%
Meta new customer revenue grew by 53%
Meta conversion rate improved by 34%
Meta ROAS increased by 29%

New Customer Success (Goolge)

Google new customer revenue increased by 79%
Google conversion rate improved by 54%
Google order volume grew by 44%
Google ROAS improved by 107%

Key Takeaway

With AdBeacon, Tanners Fish was finally able to measure and validate the true impact of their paid media. Google campaigns delivered particularly strong results, driving a 107% increase in ROAS and significant reductions in both cost and CAC.

Meta also delivered steady gains, with higher order volumes and stronger conversion rates. AdBeacon empowered Tanners Fish to prove ROI, optimize spend, and scale digital marketing with confidence.

Meet Our Agency Partner!

Barham Marketing is a full-service, results-driven digital marketing agency founded by seasoned entrepreneur Mitch Barham. With over 20 years of experience scaling eCommerce and service-based brands through data-driven, conversion-focused strategies, Mitch leads a team dedicated to delivering measurable growth and strategic excellence
At its core, Barham Marketing offers tailored, transparent solutions that harness the power of top digital channels. To learn more you can visit https://barhammarketing.com/