Know which ads actually make you money.
AdBeacon is ecommerce attribution software that ties every sale in your store to the real ad click behind it. See your first-party ROAS next to what each platform reports, cut spend that isn’t working and scale what is, with every feature included from day one.
- 4.8 out of 5 on G2
- 2026 MarTech Breakthrough Award winner
- Every feature, no paywalls
- Shopify, WooCommerce and BigCommerce
What is ecommerce attribution software?
Ecommerce attribution software tracks which ads, channels and campaigns lead to each order in an online store, so a brand can see where its ad spend is actually working and move budget accordingly. AdBeacon is a click-only, first-party ecommerce attribution platform for Shopify, WooCommerce and BigCommerce brands. Every attributed order ties back to a real ad click and the store’s own order record, not a platform’s self-reported view-through estimate.
Why start from the order, not the ad platform?
Ad platforms report on their own performance, and each one counts conversions its own way. When Meta, Google and TikTok all take credit for the same order, the combined numbers add up to more revenue than your store ever made. First-party attribution starts from the order instead of the ad platform, so every channel is measured against the same record.
Three ways to count one sale
Pick a methodOne order, reported as $426 of revenue
- Starts from
- The ad platform
- Counts view-throughs
- Yes
- Same order counted by multiple platforms
- Often
- Lookback window
- Set by each platform
- Shows platform numbers too
- Only its own
One order, counted 0, 1 or 2 times
- Starts from
- Browser events
- Counts view-throughs
- Sometimes
- Same order counted by multiple platforms
- Sometimes
- Lookback window
- Varies
- Shows platform numbers too
- No
One order, matched to real clicks, one record
- Starts from
- Your store’s order record
- Counts view-throughs
- No, clicks only
- Same order counted by multiple platforms
- No, one order, one record
- Lookback window
- Up to 180 days
- Shows platform numbers too
- Yes, side by side
Ad platforms grade their own homework.
Every platform wants credit for every sale. Meta counts people who scrolled past an ad. Google counts branded searches from customers who were already coming back. TikTok counts views. Add their reports together and you get a revenue number your store never recorded.
Why the gap costs you money
That gap doesn’t just make reports messy. It decides where your next dollar goes. Brands scale the channel that claims the most credit, not the one that drove the sale, and wonder why blended results don’t follow.
How AdBeacon fixes it
AdBeacon shows both numbers side by side: what each platform reports, and what your store’s first-party data says. You keep the platform view for context and make decisions on the verified one.
What brands typically see in their first 90 days.
Averages across AdBeacon client accounts. Results vary with your campaigns, budget and strategy. AdBeacon provides the data; your team’s decisions drive the results.
Four problems every ecommerce brand fights, solved in one platform.
Pick a problem to see how AdBeacon handles it.
Cut wasted spend with proof, not guesses.
AdBeacon ranks every campaign, ad set and ad on first-party revenue and ROAS, so you can see which spend leads to real orders and which only looks good inside the ad platform. Adjust budgets and pause ads right inside AdBeacon.
What’s included
- Click-only attribution, no view-through inflation
- Platform-reported and first-party ROAS side by side
- Multiple attribution models, including Lighthouse for fair platform-by-platform optimization
- In-platform budget changes and pausing
Pay to acquire new customers, not to re-buy old ones.
AdBeacon separates new and returning customer revenue by channel, campaign and ad. See which ads actually bring in first-time buyers, what those customers are worth over 30, 60 and 90 days, and which channels are just collecting credit for repeat purchases.
What’s included
- New vs returning reporting down to the ad
- 30-60-90 day LTV by acquiring channel
- RFM segments synced to ad platforms as audiences
Know what to scale before you raise the budget.
Luma, AdBeacon’s built-in AI, watches your first-party data and flags what’s ready to scale, what’s fatiguing and what changed overnight. Pair it with Google’s Meridian media mix modeling for a channel-level view of where your next dollar should go.
What’s included
- Luma AI recommendations and anomaly alerts
- Goal setting and daily pacing for ROAS, CAC and revenue
- Google Meridian MMM included alongside click-based attribution
Never push ads for products that are about to sell out.
AdBeacon connects ad performance to your products, stock levels, returns, discounts and coupon codes. See which products bring customers in, what they buy next, and which campaigns are profitable after returns, not just before.
What’s included
- Inventory-aware campaign planning
- Product journeys: first product purchased and what comes next
- Orders, returns and coupon codes in every report
- Profit and loss reporting
Your store already has the answer. AdBeacon shows it to you.
Connect your store and ad accounts in as little as 15 minutes, with hands-on help from our team.
One set of numbers for everyone on your team.
Founders, marketers and media buyers all ask different questions. AdBeacon answers them from the same first-party data, so the number in the board meeting matches the number your media buyer optimizes against.
Founders and owners
“Which ad dollars actually turn into profit?”Hover to see howSee howKnow which ad dollars actually turn into profitable orders, without digging through five dashboards.
See howMarketing leaders
“Can every team trust one number?”Hover to see howSee howAlign every team on one trusted number for revenue, CAC, LTV and profitability, and report up with confidence.
See howPerformance marketing managers
“Where should next month’s budget go?”Hover to see howSee howDecide where next month’s budget goes across every channel, with omnichannel reporting, goal pacing and media mix modeling.
See howMedia buyers
“Which ad do I scale today?”Hover to see howSee howOptimize ad by ad with click-only data, model switching, creative dashboards and Luma AI recommendations.
See howRetention and email teams
“Are we paying to re-buy loyal customers?”Hover to see howSee howSee how Klaviyo, returning customers and LTV fit alongside paid acquisition.
See howSame number in every view, report and meeting.
Every tool your brand needs, on every plan.
No upsells and no feature gates. Filter by what matters most to your store.
Click-only, first-party attribution
Every order tied to a real ad click and your store’s own record.
Learn moreMultiple attribution models
First click, last click, linear excluding direct and Lighthouse, with lookback windows up to 180 days.
Platform vs first-party ROAS
Every platform’s reported numbers next to your store’s, in one view.
In-platform optimization
Adjust budgets and pause ads without leaving AdBeacon.
Learn moreComplete customer journeys
Every click from first touch to purchase, across paid and organic channels.
Product journeys
Which products bring customers in and what they buy next.
New vs returning reporting
Acquisition and retention split by channel, campaign and ad.
Learn moreLTV and 30-60-90 day reporting
Customer value by acquiring channel and cohort.
Learn moreRFM analysis and audience builder
Segment your best customers and sync audiences to ad platforms.
Learn moreCreative dashboard
Every creative ranked on first-party revenue and ROAS, with format and hook comparisons.
Learn moreInventory insights
Align ads with stock levels so you don’t promote what’s about to sell out.
Learn moreOrders, returns and coupon codes
Order-level detail with returns and discounts accounted for.
Profit and loss reporting
See performance after costs, not just revenue.
Goal setting and pacing
Set ROAS, CAC and revenue targets and track pacing daily.
Custom dashboards and automated reports
Build the views your team needs and schedule them.
GA4 dashboardNew
Bring GA4 into the same view as your first-party data.
Google Meridian MMM
Media mix modeling from Google’s Meridian alongside click-based attribution.
Learn moreLuma AI insights
Recommendations, anomaly alerts and plain-language answers about your data.
Learn moreAI Creative Insights
Pinpoint winning creatives with custom AI agents and Luma.
AdBeacon API and MCP Server
Bring your first-party data into your own tools and into AI assistants like Claude.
Hover or tap any tool to see what it does.
AI insights built on first-party data, not platform guesses.
AI is only as good as the data it reads. Most AI tools inside ad platforms analyze the same self-reported numbers that overstate performance. Luma, AdBeacon’s built-in AI, works from your click-only, first-party attribution data, so its recommendations start from what your store actually sold.
Prefer your own AI tools? The AdBeacon MCP Server connects your first-party attribution data to assistants like Claude for deeper analysis and reporting.
Ask in plain language
“Which ads brought in the most new customers last month?”
Get alerts before results slip
Creative fatigue, CPA spikes and budget-limited winners, flagged daily.
Take it anywhere
API and MCP access to your first-party data.
Google Shopping for Sofas returns 2.9x on first-party orders and is limited by budget. Raise budget 15% and build a lookalike from repeat buyers.
First-party attribution for Shopify, WooCommerce and BigCommerce brands.
Most attribution tools are built for Shopify first and everything else later. AdBeacon connects natively to Shopify, WooCommerce and BigCommerce, plus custom and headless storefronts with hands-on help, so brands on any major platform get the same click-only, first-party attribution.
Shopify attribution
How it works on Shopify
Orders, refunds, discounts and new vs returning customers from Shopify, matched to the ad click.
WooCommerce attribution tracking
How it works on WooCommerce
First-party WooCommerce orders tied to the ads that drove them, with ROAS reporting by channel.
BigCommerce attribution software
How it works on BigCommerce
BigCommerce orders matched to every ad click, campaign and channel.
Custom or headless store? We connect those too, with hands-on help. Magento and Adobe Commerce integration coming soon. Illustrative stores and orders
Ecommerce brands growing with first-party attribution.
90-day results from AdBeacon brand accounts. Pick a goal.
Results from individual brand accounts over 90 days, many managed with an agency partner. Your results depend on your campaigns and strategy. See all case studies
Every feature, priced for growing ecommerce brands.
Every plan includes the complete AdBeacon platform. Choose how you’d like to commit.
Monthly
Billed monthly, cancel anytime.
Start free trialIncludes- 30-day free trial
- All integrations
- Reporting suite
- Audience builder
- Custom dashboards
- Creative dashboard
- Education suite
Annual Anchor
12-month term, billed monthly. Saves $720 a year.
Get startedEverything in Monthly, plus- White glove onboarding
- Live strategy sessions
- Early access to beta features
- Lighthouse Slack channel access
Annual Scaling
12-month term, billed annually.
Contact AdBeaconEverything in Annual Anchor, plus- Fixed pricing regardless of revenue tracked, so your price doesn’t rise as you grow
Google Meridian MMM included. No paywalls, no upsells. See full brand pricing
Simple setup, with hands-on help.
Start your trial or book a demo
Create your account, or see AdBeacon on real ecommerce data first.
Connect your store and ad accounts
Most stores connect in as little as 15 minutes. Our team works alongside you to make sure your setup is complete and accurate, from pixel to UTMs.
Optimize on first-party data
Compare platform and first-party numbers, cut what isn’t working and scale what is.
How AdBeacon compares to other ecommerce attribution tools.
Triple Whale, Northbeam and Hyros are well-known tools built by smart teams. Here’s where AdBeacon is different.
Every serious attribution tool agrees that platform-reported numbers shouldn’t be taken at face value. The difference is in how each one measures, what it costs and what’s included.
Rated 4.8 out of 5 on G2.
“Unlocks incrementality insights with ease.”
“It’s really helpful as a third party tool to see actual order data and different attribution models rather than just relying on platforms like Meta or Pinterest… The initial setup was pretty easy and faster than we expected.”
“First-party marketing data with multiple attribution types.”
“I really like being able to switch between attribution models, and I appreciate that all the data is first-party. It’s a platform I feel I can trust when it comes to handling and interpreting my marketing data.”
“MMM and creative dashboards that drive MER growth.”
“AdBeacon consolidates my marketing data, like other similar platforms, but also gives me MMM analysis and creative dashboards which allow our team to analyze and plan for ads that actually move the revenue MER needle.”
Who AdBeacon is built for.
The short answer, in one paragraph
AdBeacon is built for ecommerce brands on Shopify, WooCommerce, BigCommerce or a custom store that spend roughly $10,000 or more per month on ads across channels like Meta, Google, TikTok and Amazon. It fits best for brands that already sense their platform-reported ROAS doesn’t match their store’s revenue and want click-only, first-party data to decide where budget goes.
Great fit
- DTC ecommerce brands spending $10k+ per month on ads
- Brands running two or more paid channels
- Teams with an in-house media buyer, an agency, or both
- Brands on Shopify, WooCommerce, BigCommerce or a custom store
Not the right fit
- Lead generation or local service businesses
- B2B companies without online checkout
- Brands spending under about $10k per month on ads
Working with an agency? They can manage your account in AdBeacon too. AdBeacon for agencies
What changed for ecommerce attribution from 2023 to 2026.
Four platform changes that made first-party data essential for ecommerce brands.
Data-driven attribution becomes the default
Google Ads made data-driven attribution the default and retired the first click, linear, time decay and position-based models.
Andromeda ad retrieval
Meta introduced Andromeda, which decides which ads are eligible to show. Genuinely different creative concepts now win.
Plus thank-you pages upgraded
On August 28, 2025, Additional Scripts stopped running on Shopify Plus thank-you pages, and many purchase pixels went silent.
Additional Scripts retired for every store
On August 26, 2026, Additional Scripts stopped running on thank-you and order status pages for all remaining Shopify plans.
More for ecommerce brands.
Multi-Touch Attribution for Ecommerce: A Plain-English Guide
How multi-touch attribution works, and how to choose the right model for your store.
Read the article
Ecommerce Ad Spend Optimization: A Practical Framework
A step-by-step framework for moving budget to what really drives profit.
Read the article
What Is Google Meridian MMM?
A plain-language guide to Google’s open-source marketing mix model.
Read the articleAdBeacon for ecommerce brands: FAQ
What is ecommerce attribution software?
Ecommerce attribution software tracks which ads, channels and campaigns lead to each order in an online store. AdBeacon does this with click-only, first-party data, tying every attributed order to a real ad click and the store’s own order record, so brands can see where ad spend actually works.
How is AdBeacon different from the ROAS in Meta Ads Manager or Google Ads?
Ad platforms report on their own performance and often take credit for view-through conversions, where someone saw an ad but never clicked. AdBeacon counts only real ad clicks matched to orders in your store, and shows each platform’s reported numbers next to the first-party numbers so you can compare them directly.
Why don’t my ad platforms add up to my store revenue?
Each platform counts conversions its own way, and several can claim the same order. When Meta, Google and TikTok all take credit for one purchase, their combined reported revenue is higher than what your store recorded. AdBeacon starts from the store order, so each sale is counted once.
What is the difference between ROAS and MER?
ROAS (return on ad spend) divides the revenue attributed to a channel, campaign or ad by its spend. MER (marketing efficiency ratio) divides total store revenue by total marketing spend. AdBeacon shows both, plus first-party ROAS by channel, so you can see overall efficiency and which channels drive it.
Does AdBeacon work with WooCommerce and BigCommerce?
Yes. AdBeacon connects natively to Shopify, WooCommerce and BigCommerce, plus custom and headless storefronts with hands-on help. Magento and Adobe Commerce support is coming soon.
Which ad platforms does AdBeacon connect to?
Meta, Google Ads, TikTok, Microsoft Ads, Pinterest, Snapchat and Amazon Ads, plus Klaviyo, GA4 and Recharge (beta). Reddit Ads and ChatGPT Ads are coming soon.
How much does AdBeacon cost for ecommerce brands?
Brand plans start at $299/mo billed monthly with a 30-day free trial. Annual Anchor starts at $239/mo on a 12-month term, saving $720 a year. Annual Scaling offers fixed pricing regardless of revenue tracked. Every plan includes every feature.
Is there a free trial?
Yes. Every brand can try AdBeacon free for 30 days with every feature included.
How long does setup take?
Most stores connect in as little as 15 minutes. Setup is simple, with hands-on help from our team to make sure every connection is complete and tracking accurately.
How long is AdBeacon’s attribution lookback window?
Up to 180 days, on first-party click data.
Which attribution models does AdBeacon offer?
First click, last click, linear excluding direct and Lighthouse. Lighthouse is AdBeacon’s optimization model: it credits only the clicks from the platform you’re optimizing, giving a fair way to grade each platform’s performance.
Does AdBeacon include media mix modeling?
Yes. Google’s Meridian MMM is included for brands, alongside click-based, first-party attribution.
Can I use AdBeacon data in AI tools like Claude or ChatGPT?
Yes. Luma, AdBeacon’s built-in AI, surfaces insights and recommendations from your first-party data, and the AdBeacon API and MCP Server let you connect that data to AI assistants for deeper analysis.
How does AdBeacon compare to Triple Whale, Northbeam and Hyros?
All three are established tools. AdBeacon differs in using click-only, first-party attribution, flat brand plans starting at $299/mo rather than pricing that scales with spend or GMV, and including every feature, Google Meridian MMM included, on every plan. See the full comparison at adbeacon.com/adbeacon-vs-other-tools/.
Is AdBeacon a good fit for my brand?
AdBeacon fits ecommerce brands spending roughly $10,000 or more per month on ads. It isn’t built for lead generation, local service or B2B businesses without online checkout.
Can my agency use AdBeacon with me?
Yes. Your agency can manage your account in AdBeacon, and many of the brand results on this page came from brands working with an agency partner.
See what AdBeacon can do for your store.
Go deeper on the goals that matter most to your brand.
Stop guessing which ads work. Start with your store’s real numbers.
Try every AdBeacon feature free for 30 days, or book a demo to see your first-party data side by side with what the platforms report.