Which platforms are you running?
Pick every channel you spent on in the period you'll enter next.
Pick at least one platform.
What do the platforms say, and what did your store see?
Use the platform's own reported purchase value for the same date range as your store revenue.
Example numbers filled in. Replace them with yours.Use gross sales from your store's own reports, before refunds. Platforms and stores may count tax and shipping in revenue, so estimates could include them.
See your estimated true ROAS for every platform
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Claimed ROAS vs. estimated true ROAS
Want your actual number, not an estimate?
AdBeacon tracks every click to the real order, so you can see this for your own store.
Book a walkthrough of your own numbers
How we estimate this
Ad platforms count a sale whenever their ad was in the path, including views and long attribution windows. When you run several channels, more than one platform takes full credit for the same order, so the total they claim can be larger than what your store sold.
To estimate your true range, we use how much each platform over- or under-reported against AdBeacon's 28-day click-only, first-party data across active brands from March to September 2026, representing millions in ad spend. The low end of each range uses a strict store-wide view (Linear, excluding direct). The high end gives each channel full credit for every order it touched (Lighthouse).
Your store revenue also includes email, organic and direct sales, so a platform can be inflated even when it claims less than your total. Platforms and stores can also count tax and shipping differently, and your estimates could include them. These ranges come from averages across AdBeacon brands, and your own account could land outside them.
Stop letting ad platforms grade their own homework
This check uses averages. AdBeacon shows you the real numbers for your own store, every day, so you can move budget with confidence.
Click-only, first-party attribution
Every click is tied to the real order in your store, down to the ad, campaign and platform. No credit for ads someone only scrolled past.
Platform numbers side by side
See AdBeacon's numbers next to what Meta, Google, TikTok and the rest report, so you know where the gap is before you shift spend.
Built for media buyers
Switch attribution models, track POAS, CAC and MER, and ask Luma, AdBeacon's AI assistant, what to change next.
Media buyers who trust their numbers
★★★★★ 4.8 out of 5 on G2
“We’ve been using AdBeacon for all of our reporting and optimization efforts, and it’s become a core part of how we manage client performance. The platform provides the accuracy and visibility we need, and we’ve continued rolling it out across more and more clients because of the value it delivers.”
“It’s really helpful as a third party tool to see actual order data and different attribution models rather than just relying on platforms like Meta or Pinterest… The initial setup was pretty easy and faster than we expected.”
“AdBeacon consolidates my marketing data, like other similar platforms, but also gives me MMM analysis and creative dashboards which allow our team to analyze and plan for ads that actually move the revenue MER needle.”
“I really like being able to switch between attribution models, and I appreciate that all the data is first-party. It’s a platform I feel I can trust when it comes to handling and interpreting my marketing data.”
“I really like AdBeacon’s AI agents because they help me understand my ads much better, allowing me to optimize and create new ads effectively… the whole system has become a central hub for all our marketing data and proper attribution.”
Keep digging into your numbers
ROAS Optimization Starts With Measurement: 6 Data Fixes Before You Touch a Bid
Clean up the data first, then optimize. Six fixes that make your ROAS worth acting on.
Read article →Attribution Data Quality: How to Know If Your Attribution Data Is Real
The checks that tell you whether the numbers in your dashboard match what actually sold.
Read article →Ad Attribution in 2026: Platform Settings, First-Party Tracking, and What to Trust
Which platform settings inflate your results, and where first-party tracking fills the gaps.
Read article →Get your real ROAS, not an estimate
Walk through AdBeacon with our team using your own channels, or start free and connect your store today.