The ad optimization platform built on first-party data.
AdBeacon connects your Shopify, BigCommerce or WooCommerce store to Meta, Google, TikTok and every major ad channel, then shows what actually drove each sale with click-only, first-party attribution. Media buyers optimize faster, agencies prove results, and brands scale what is profitable.
Connect in as little as 15 minutes. Every feature on every plan.
What is an ad optimization platform?
An ad optimization platform brings ad performance, store sales and attribution into one place, so media buyers can see which campaigns drive profit and adjust spend across channels.
AdBeacon does this with click-only, first-party attribution. Every conversion is tied to a real click and your store’s order data, so optimization decisions rest on what actually happened, not on each platform’s self-reported numbers.
Platforms grade their own homework. Each ad platform counts its own conversions, so the same sale gets claimed more than once.
One source of truth across channels. Meta, Google, TikTok and more, measured the same way against your store’s real orders.
Optimize where you analyze. Scale or pull back budgets directly from AdBeacon instead of jumping between ad managers.
Real-time, not delayed. Conversions and ROAS update as orders come in, not days later.
Built for ecommerce. Native Shopify, BigCommerce and WooCommerce connections, with product-level data built in.
Everything you need to measure, optimize and report.
Every capability below is included on every AdBeacon plan. Pick an area to explore.
Every conversion tied to a real click and your own store data, across every channel.
Click-only, first-party attribution
Every attributed order traces back to a real ad click and your store’s order data. No view-through guesswork.
Learn moreCross-channel attribution
See how Meta, Google, TikTok, Microsoft and more work together across the full customer journey.
Customer journeys
Understand what, how and where your campaigns drive results, from first click to purchase.
Attribution windows up to 180 days
Look back up to 180 days instead of relying on short platform attribution windows.
Organic, paid and email conversions
See how customers engage and convert across organic, paid and email channels, not just ads.
Real-time data
Conversions, ROAS and reporting update in real time, so you are never optimizing on yesterday’s numbers.
Act on first-party data without jumping between ad managers.
In-platform budget optimization
Scale or pull back campaigns and budgets directly from AdBeacon, using first-party conversion data.
Predictive metrics
See where campaigns are trending and where the next opportunities are, before the budget is spent.
Creative dashboard
Your best and worst ad variations and copy in one place, ranked by real results.
Learn moreCustom audience builder
Build audiences from your most profitable customers and push them back to your ad platforms.
Reports that show what actually drove revenue, profit and growth.
First-party vs. platform ROAS
See true ROAS and ROI next to what each ad platform reports, side by side.
Learn moreSales and lead reports
See every sale, lead and contact, and the path that led each one to convert.
Sales geography
Pinpoint where in the world your sales happen so you can scale the right regions.
LTV and new vs. returning
Track customer lifetime value and new vs. returning revenue by campaign.
Learn moreCustom dashboards and automated reports
Build dashboards with custom access for your team and clients, and schedule reports daily, weekly or monthly.
Accurate first-party data that makes AI recommendations worth acting on.
Luma AI
Built-in AI that flags anomalies and recommends optimizations from your first-party data.
Learn moreMCP server
Connect your AdBeacon data to AI tools like Claude for deeper, chat-based analysis.
Google Meridian MMM
See long-term channel impact with Google’s open-source media mix model.
Learn moreAdBeacon API
Send first-party data to the rest of your stack, from BI tools to data warehouses.
Everything you need to run, report on and keep more client accounts.
Unlimited team seats
Whether your team is 10 people or 1,000, everyone gets access at no extra cost.
Every client account in one login
Jump between client accounts instantly and optimize campaigns in seconds.
White-label client reporting
Branded dashboards and automated reports your clients can access themselves.
Longer client relationships
More profitable campaigns and clearer proof of results mean better client retention.
Learn moreLive in minutes, not weeks.
Built for everyone who owns the numbers.
Optimize on what actually converts.
Cut through flawed platform reports and see true ROAS by campaign, ad set and creative, in real time.
- True ROAS next to platform-reported ROAS
- A creative dashboard for winners and losers
- Budget changes made directly in AdBeacon
Deliver results every client can see.
Run every client account from one login, with unlimited seats, white-label dashboards and automated reports.
- Unlimited team seats on every plan
- Instant access to every client account
- White-label dashboards and scheduled client reports
Scale what is actually profitable.
Connect your Shopify, BigCommerce or WooCommerce store and see which products, audiences and campaigns drive profitable growth.
- Product performance by campaign
- New vs. returning revenue and customer LTV
- Sales geography to find your best markets
Know where every marketing dollar goes.
Get a first-party view of how marketing spend turns into revenue and profit, so budget decisions rest on numbers finance trusts.
- Blended ROAS and MER across every channel
- Profit-focused reporting, not vanity metrics
- Google Meridian MMM for long-term planning
Learn the fundamentals of accurate attribution.
Guides from the AdBeacon blog on attribution models, Meta reporting and cross-channel measurement.
Multi-Touch Attribution for Ecommerce: A Plain-English Guide
How multi-touch attribution works, and how to choose the right model for your store.
Read the article
Meta Attribution Explained (2026 Update)
How Meta counts conversions today, and what that means for the ROAS you see.
Read the article
Cross-Channel Attribution
Why channels claim the same sale, and how to see each one’s real contribution.
Read the articleWhat brands achieved in their first 90 days.
Results from individual client accounts and averages across AdBeacon clients. Your results depend on your campaigns and strategy.
AdBeacon platform FAQ
What is AdBeacon?
AdBeacon is a first-party, click-only attribution and ad optimization platform for Shopify, BigCommerce and WooCommerce brands and the agencies that manage them. It connects your store and ad accounts so you can see which campaigns actually drive sales and profit, and optimize spend from one place.
What is an ad optimization platform?
An ad optimization platform brings ad performance, store sales and attribution together so media buyers can see which campaigns drive results and adjust spend across channels. AdBeacon does this with click-only, first-party data instead of each platform’s self-reported numbers.
How is AdBeacon different from Meta Ads Manager or Google Ads reporting?
Ad platforms report their own conversions, often including view-through credit that can’t be verified, so channels overlap and over-report. AdBeacon ties every conversion to a real click and your store’s order data, and shows it side by side with what each platform reports.
Which ad platforms and stores does AdBeacon work with?
AdBeacon works with Meta, Google Ads, TikTok, Microsoft Ads, Pinterest, Snapchat, Amazon Ads, Klaviyo and GA4, with Recharge in beta and Reddit Ads and ChatGPT Ads coming soon. Stores include Shopify, BigCommerce, WooCommerce and custom store integrations.
How long are AdBeacon’s attribution windows?
AdBeacon offers lookback windows of up to 180 days, far longer than the short click windows ad platforms typically use, so longer buying journeys still get credited.
Can I change budgets directly from AdBeacon?
Yes. You can scale or pull back campaigns and budgets directly from AdBeacon, including Meta campaigns, using first-party conversion data.
Is AdBeacon data real-time?
Yes. Conversions, ROAS and reporting data update in real time, rather than the delays common in ad platform reporting.
Does AdBeacon work for agencies?
Yes. Agency plans include unlimited team seats, instant access to every client account, white-label dashboards and automated client reports, starting at $750/mo for up to 5 brands.
What AI features does AdBeacon include?
AdBeacon includes Luma AI for recommendations and anomaly detection, an MCP server that connects your data to AI tools like Claude, and Google Meridian MMM for media mix modeling.
How much does AdBeacon cost?
Brands start at $299/mo and agencies at $750/mo, with every feature included on every plan. Both can start with a 30-day free trial.
How long does setup take?
Most brands connect their store and ad accounts and see data flowing in as little as 15 minutes.
See how AdBeacon helps you grow.
See what really drives your sales. Then scale it.
Start a 30-day free trial, connect your store in minutes, and see first-party numbers next to what your platforms report.
