Amazon Ads, in the same dashboard as every other channel. One view of all your paid media.
AdBeacon pulls your Amazon Ads spend, impressions, clicks, CTR and CPC through the Amazon Ads API into your customized dashboard, right next to Meta, Google, TikTok and your store’s first-party data. No more separate console, no more stitched exports.
What is the AdBeacon Amazon Ads integration?
The AdBeacon Amazon Ads integration brings your Amazon Ads data into the same customized dashboard as Meta, Google, TikTok and your store, so you can compare every paid media channel in one place.
Most ecommerce brands sell on their own store and on Amazon, and advertise on both. One ad can send a shopper to either checkout. Seeing Amazon next to everything else is the only way to judge your whole media mix.
Why Amazon is hard to compare with other channels
A separate console. Amazon Ads lives behind its own login, with its own reports, so it is often missing from weekly cross-channel reviews.
Its own measurement rules. Amazon credits conversions with its own attribution models, which changed again on January 1, 2026, when an ML model replaced the 14-day view-through window.
The halo effect. Ads on Meta, TikTok and Google can drive sales on Amazon, where your store’s analytics never see them.
Retail media trust. eMarketer reports 55% of US advertisers say retail media targeting and attribution is inconsistent, which is why an independent, cross-channel view matters.
Amazon Ads changes from 2024 to 2026, and what they mean for your data.
Seven updates that turned Amazon into a full-funnel, AI-run ad channel. Track each one to see what changed and how AdBeacon helps.
Prime Video turns on ads
Prime Video started showing ads by default in the US, putting streaming TV inventory inside Amazon’s ad business.
Amazon became a full-funnel media channel, not only a place for search ads, so more of your budget can flow there.
See Amazon spend next to Meta, Google and TikTok, so a growing Amazon budget is never invisible.
Rufus, Amazon’s AI shopping assistant
Amazon launched Rufus, a conversational AI shopping assistant that answers product questions and recommends items.
Shoppers increasingly discover products through AI conversations, not only keyword searches.
Compare Amazon’s cost per click and click-through rate with your other channels as discovery shifts.
View-through credit gets stricter
On January 1, 2026, Amazon replaced its blanket 14-day view-through window with a machine learning model that only credits views it decides influenced a purchase. A multi-touch attribution beta followed for US advertisers.
Reported DSP and Sponsored Display results dropped for many brands without any change in real sales, so year-over-year comparisons broke.
Keep a consistent view of spend, clicks and CPC in AdBeacon, and judge Amazon trends against your store’s first-party data.
Amazon Ads MCP Server
Amazon opened an Amazon Ads MCP Server in beta, letting AI agents create campaigns, adjust budgets and pull reports through natural-language prompts.
AI can now execute Amazon changes fast, but it only acts on the data and instructions it is given.
Give AI accurate, cross-channel context: AdBeacon’s MCP Server connects first-party, click-only data to AI tools like Claude.
Sponsored ads inside Rufus prompts
Sponsored Products and Sponsored Brands prompts became generally available in the US on March 25, 2026, surfacing AI-written product answers on shopping pages and in Rufus, billed on existing CPC.
Your ads now appear inside AI conversations, so clicks and CPC can shift without any change to your campaigns.
Track Amazon CTR and CPC trends daily alongside every other channel and catch shifts early.
Amazon Ads Agent and Full-Funnel Campaigns
At unBoxed on September 29, 2026, Amazon renamed its ad platform Amazon Ads Agent, with a conversational AI interface and Full-Funnel Campaigns that let AI spread one budget across streaming TV, display and sponsored ads.
More of Amazon’s budget decisions happen inside Amazon’s AI, measured by Amazon’s own new-to-brand and long-term sales metrics.
An independent, cross-channel view of where your money goes, so you can check Amazon’s AI against the rest of your media mix.
DVA+ merges display, video and audio
DVA+ combines Sponsored Display, Sponsored TV and programmatic campaigns into one buying experience, launching in late October 2026.
Fewer, broader Amazon campaign types, with reporting that rolls up more channels into fewer lines.
Break Amazon results down by campaign and ad type in AdBeacon, next to every other channel.
Amazon spend, reach and cost, next to every channel.
Pick a metric to compare Amazon Ads with Meta, Google, TikTok and Microsoft in one view.
Stop checking Amazon in a separate tab.
The Amazon Ads console is where you run campaigns. AdBeacon is where you see them next to everything else.
A unified view of Amazon Ads and every other channel.
- Imports Amazon Ads spend, impressions, clicks, CTR and CPC through the Amazon Ads API, updated automatically
- Shows Amazon next to Meta, Google, TikTok and your store’s first-party data
- Filters by campaign, ad type and targeting, with customized dashboards
- Automates and schedules cross-channel reports
No direct attribution of Amazon conversions.
- AdBeacon doesn’t track post-click or post-view Amazon conversions. Those stay in Amazon’s reporting.
- Click-only, first-party attribution covers orders in your Shopify, BigCommerce or WooCommerce store.
Measuring off-Amazon ads that sell on Amazon? Use Amazon Attribution tags and the Brand Referral Bonus alongside AdBeacon. We’re open about what we measure, because no black boxes is how we work.
Amazon in one tab. Every channel in one view.
Put Amazon Ads next to Meta, Google, TikTok and your store, and stop stitching reports together.
From Amazon Ads console to cross-channel report in three steps.
Connect Amazon Ads
AdBeacon securely imports Amazon Ads metrics through the API and keeps them up to date automatically, with no manual exports.
See it next to everything
Amazon Ads appears alongside your store’s performance and every other ad channel in your customized dashboard.
Report and act
Drill into campaigns, ad types and targeting, schedule automated reports, and let Luma surface what to fix next.
How brands and agencies use Amazon Ads data in AdBeacon.
Four real-life scenarios where seeing Amazon next to every channel changes the decision.
Brand visibility
What’s really going on?Hover for the scenarioCompare Amazon impressions, CTR and spend with Google and Meta awareness campaigns to see which channel buys the most exposure.
Seasonal promotions
Prime Day, BFCM and every seasonHover for the scenarioLine up Amazon spend and clicks during Prime Day, Black Friday and holiday pushes against your store and other channels.
Budget optimization
Because every dollar countsHover for the scenarioWhen Amazon CPC climbs or CTR drops, compare it with Google and social before you shift budget or refresh creative.
Agency reporting
Every client, every channelHover for the scenarioAgencies report Amazon Ads alongside Meta, Google and TikTok in one scheduled report, instead of stitching exports for each client.
Brands growing with cross-channel clarity.
Results from ecommerce brands using AdBeacon to see every channel on first-party data.
Stay ahead of Amazon Ads and retail media.
Guides from the AdBeacon blog on Amazon attribution, retail media measurement and marketplace growth.
Amazon Now Runs Two Different Attribution Models
The new ML last-touch model, the multi-touch beta and what they mean for 2026 reporting.
Read the article
55% of Advertisers Don’t Trust Retail Media Attribution
Why Amazon and Walmart measure so differently, and how to compare them fairly.
Read the article
Amazon vs Shopify: Which Platform Is Better for Growth in 2026?
Marketplace reach vs brand ownership, and why most brands need both.
Read the articleAmazon Ads integration: FAQ
Does AdBeacon track Amazon Ads?
Yes. AdBeacon’s Amazon Ads integration pulls Amazon Ads data into your customized AdBeacon dashboard through the Amazon Ads API, including spend, impressions, clicks, click-through rate (CTR) and cost per click (CPC), so you can compare Amazon with Meta, Google, TikTok and your other channels in one place.
Does AdBeacon attribute Amazon sales to my ads?
No. AdBeacon does not track direct attribution for Amazon Ads, meaning no post-click or post-view Amazon conversions. Amazon conversions stay in Amazon’s own reporting. AdBeacon’s click-only, first-party attribution applies to orders in your Shopify, BigCommerce or WooCommerce store.
Which Amazon Ads metrics can I see in AdBeacon?
AdBeacon shows Amazon Ads spend, impressions, clicks, CTR and CPC alongside your other paid media and store performance, and you can filter and segment the data by campaign, ad type and targeting.
Why put Amazon Ads in the same dashboard as Meta and Google?
Amazon is one of the largest ad channels for many ecommerce brands, but it lives in its own console. Seeing Amazon spend, reach and cost next to every other channel makes cross-channel reporting faster and budget decisions better informed.
What is the Amazon halo effect?
The Amazon halo effect is when advertising outside Amazon, such as Meta, TikTok or Google ads, also drives sales on Amazon, because shoppers see an ad and then buy on Amazon instead of your store. Haus found social channels drove a 7.9x greater halo on Amazon sales than search, and 83% of its experiments showed a halo of more than 10%.
How do I measure off-Amazon ads that drive Amazon sales?
Amazon Attribution lets Brand Registry sellers tag Google, Meta, TikTok and email traffic sent to Amazon and see the resulting Amazon conversions, and the Brand Referral Bonus pays sellers an average of about 10% on qualifying external-traffic sales. Use those alongside AdBeacon, which shows Amazon Ads and your store’s first-party results side by side.
What changed in Amazon Ads attribution in 2026?
On January 1, 2026, Amazon replaced its blanket 14-day view-through window with a machine learning model that only credits ad views it decides influenced a purchase, and it began testing multi-touch attribution with US advertisers. Reported DSP and Sponsored Display results fell for many brands even though real sales did not change.
What is Amazon Ads Agent?
Amazon Ads Agent is the new name for Amazon’s advertising platform, announced at unBoxed on September 29, 2026. It adds a conversational AI interface and Full-Funnel Campaigns that spread one budget across streaming TV, display and sponsored ads, with DVA+ combining Sponsored Display, Sponsored TV and programmatic buying from late October 2026.
What are Sponsored Products prompts?
Sponsored Products and Sponsored Brands prompts are AI-generated product answers that appear in Amazon shopping results, on product pages and in Rufus, Amazon’s AI shopping assistant. They became generally available in the US on March 25, 2026, and campaigns are enrolled automatically on existing CPC billing.
Can agencies report Amazon Ads with other channels in AdBeacon?
Yes. Agencies can put each client’s Amazon Ads data next to Meta, Google, TikTok and other channels in a customized dashboard, then schedule automated cross-channel reports instead of compiling exports by hand.
Can I analyze Amazon Ads data with AI in AdBeacon?
AdBeacon AI Insights and Luma, AdBeacon’s built-in AI, surface actionable recommendations across your dashboard, and the AdBeacon MCP Server lets you bring your first-party, click-only data into AI tools like Claude.
How do I connect Amazon Ads to AdBeacon?
Connect your Amazon Ads account inside AdBeacon and the data is imported securely through the Amazon Ads API and kept up to date automatically. Setup is simple, with hands-on help from our team.
Is there a free trial?
Yes. Brands and agencies can try AdBeacon free for 30 days with every feature included, with simple setup and hands-on help from our team.
Optimize every channel, not just Amazon.
Take control of every ad channel.
See Amazon Ads next to Meta, Google, TikTok and your store in a live demo, or start a 30-day free trial with every feature included.
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