Conversions API deduplication explained: how Meta merges Pixel and server events, the 2026 ways it breaks, and how double-counted purchases inflate ROAS.
Conversions API Event Match Quality explained: what the score measures, why it’s low on most ecommerce stores, the parameters that raise it, and what it can’t fix.
Meta Pixel event tracking for ecommerce: standard events vs custom events vs custom conversions, which ones feed optimization, and what AI enrichment changes.
Why the Meta Pixel misses conversions on Shopify in 2026: checkout changes, App Pixel defaults, data-sharing levels, and a three-number method to find the gap.
Meta Pixel vs Conversions API for ecommerce: what each one captures, what each misses, how they double count, and why neither replaces first-party attribution.
Meta attribution explained: how Meta assigns conversion credit in 2026, what click, engage, and view windows count, and what the numbers leave out.
Offline conversion tracking sounds like a leftover concern from an era before checkout happened entirely online. It isn’t
Media mix modeling vs attribution isn’t really a contest, and treating it like one is what causes the actual problem: two numbers that don’t match…
Once you’ve decided MMM is worth running, the next question is genuinely different from whether you should run it at all: which tool actually fits your channel mix, your team’s technical capacity, and how fast you need an answer.
A DTC advertising strategy built even two years ago is measuring a landscape that no longer exists, but not because the fundamentals changed…
