BFCM traffic spikes break attribution that works fine in October. A step-by-step multi-touch attribution playbook to build before Black Friday hits.
MCP is suddenly everywhere in paid media. Here’s what the Model Context Protocol actually is and how it connects AI to your Meta ad data.
Meta AI and Advantage+ only optimize as well as the data behind them. A technical playbook for pairing AI with first-party Meta ad data.
Generative AI traffic to U.S. retail sites grew 393 percent year over year in the first quarter of 2026, on top of a 693 percent surge during the 2025 holiday season, and shoppers who arrive that way spend meaningfully more time on site than any other channel.
If you’ve spent time staring at yesterday’s numbers trying to figure out exactly which ad caused which sale, here’s something worth knowing…
Most of this industry has been talking about third-party cookies like they’re already gone. They’re not, and what actually happened is stranger…
Watch five seconds of a video ad, buy something within a day, and Meta now counts that as an ad-driven conversion. No click. No swipe. Nothing but attention
Watch five seconds of a video ad, buy something within a day, and Meta now counts that as an ad-driven conversion. No click. No swipe. Nothing but attention
If your team keeps asking why is my tracking data incomplete this year, the newest holiday forecast has a clue buried inside it.
Global e-commerce crossed $6 trillion in 2026, and the number everyone’s repeating alongside it is cart abandonment above 70 percent. That’s a real leak,
