What BFCM 2025 Teaches Us About Dominating E-commerce in 2026
December 12, 2025
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Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
AdBeacon Blog
AdBeacon for Google Sheets: Your Reporting Workflow, Unlocked
December 10, 2025
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Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Meta’s Andromeda: What It Is, Why It Matters, and What You Should Do Next
December 4, 2025
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Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Facebook Attribution Windows: What You Need to Know in 2025
November 8, 2025
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Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Why Facebook’s Default Attribution Fails Marketers (And How to Fix It)
November 7, 2025
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Why Facebook’s Default Attribution Fails Marketers (And How to Fix It) Estimated Read Time: 6 minutes Table of Contents:
Scaling Multi-Client Attribution: Best Practices & Lessons Learned
November 6, 2025
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Learn how to scale attribution tracking and reporting across multiple clients while maintaining accuracy, speed, and profitability.
How Agencies Can Leverage First-Party Data to Drive Client Growth
November 5, 2025
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Discover how agencies can use first-party data to improve client performance, drive higher ROAS, and build scalable ad operations.
MMM vs. MTA: Why E-commerce Brands Need Both
August 27, 2025
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Compare Marketing Mix Modeling and Multi-Touch Attribution, and learn why AdBeacon delivers both in one privacy-safe measurement platform.
What Data Do You Need for Marketing Mix Modeling Success?
August 27, 2025
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Discover the key data requirements for MMM success and how AdBeacon automates collection, cleaning, and setup for faster, more accurate insights.
Privacy-Proof Measurement: Why MMM Matters After iOS 14 and Cookie Loss
August 27, 2025
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Find out how MMM works without cookies, why it thrives after iOS 14, and how AdBeacon combines it with cookieless MTA for accurate measurement.