Black Friday–Cyber Monday 2025 didn’t just break records – it rewrote the playbook for e-commerce brands in the U.S. and Canada. At AdBeacon, we’ve pulled together the most important findings from this year’s BFCM results -and what they mean for your 2026 strategy.

AdBeacon is thrilled to announce AdBeacon for Sheets, a new Google Sheets extension that lets you pull your AdBeacon data directly into any spreadsheet in seconds. No more CSV shuffling. No more endless downloads. No more middleware tools charging you thousands just to access data you already own.

If you run ads on Facebook or Instagram, you’ve probably heard that Meta made a huge change to how its ad system works. The update is called GEM, and it is one of the biggest shifts since Meta first introduced ads in the news feed.

Here we will explain what Andromeda is, why Meta built it, why some advertisers love it, why others are struggling, and what you should do right now.

Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.

Why Facebook’s Default Attribution Fails Marketers (And How to Fix It) Estimated Read Time: 6 minutes   Table of Contents:

Learn how to scale attribution tracking and reporting across multiple clients while maintaining accuracy, speed, and profitability.

Discover how agencies can use first-party data to improve client performance, drive higher ROAS, and build scalable ad operations.