MMM vs. MTA: Why E-commerce Brands Need Both
August 27, 2025
No Comments
Compare Marketing Mix Modeling and Multi-Touch Attribution, and learn why AdBeacon delivers both in one privacy-safe measurement platform.
AdBeacon Blog
What Data Do You Need for Marketing Mix Modeling Success?
August 27, 2025
No Comments
Discover the key data requirements for MMM success and how AdBeacon automates collection, cleaning, and setup for faster, more accurate insights.
Privacy-Proof Measurement: Why MMM Matters After iOS 14 and Cookie Loss
August 27, 2025
No Comments
Find out how MMM works without cookies, why it thrives after iOS 14, and how AdBeacon combines it with cookieless MTA for accurate measurement.
From Data to Decisions: How to Use MMM Insights to Shift Budgets
August 27, 2025
No Comments
Learn how to interpret MMM results, reallocate budgets effectively, and act on insights instantly with AdBeacon’s integrated MMM and MTA.
Google Meridian MMM: A Powerful Tool, But Is It Right for You?
August 27, 2025
No Comments
See how Google Meridian MMM works, its challenges, and how AdBeacon makes it turnkey with pre-built integrations and real-time insights.
Ecommerce Case Study Attribution Example: Boost Your Marketing ROI
August 20, 2025
No Comments
Ecommerce Case Study Attribution Example: Boost Your Marketing ROI Estimated Read Time: 8 minutes Table of Contents: Understanding Attribution
How to Use First-Party Data in Google Ads for Enhanced Campaign Performance
August 20, 2025
No Comments
Estimated Read Time: 12 minutes Table of Contents: Introduction Understanding First-Party Data How to Use First-Party Data in Google Ads
Advanced Audience Segmentation Strategies: Boost Your Advertising Success
August 19, 2025
No Comments
Join the AdBeacon team as they detail their favorite advanced audience segmentation strategies to help boost your advertising success.
Why Facebook ROAS is Inaccurate: Understanding the Gap Between Platform-Reported Data and Reality
August 16, 2025
No Comments
Estimated Read Time: 10 minutes Table of Contents: Understanding ROAS (Return on Ad Spend) Why Facebook ROAS is Inaccurate Google
What is First-Party Data? A Comprehensive Guide for Modern Marketing
July 28, 2025
No Comments
Estimated reading time: 10 minutes Key Takeaways First-party data is information collected directly from your audience through interactions with your