Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Understand Facebook attribution windows in 2025 and how to select the right one for your funnel using first-party data.
Yet despite having more data than ever, many teams still make Q1 budget decisions using incomplete signals. Last-click ROAS, short-term efficiency metrics, and anecdotal wins frequently dictate where dollars go next….
In 2026, tech consolidation is no longer just an operational clean-up.
It’s a strategic cost-reduction lever. Agencies that simplify their technology not only reduce software spend, but also improve reporting accuracy, decision-making speed, and client confidence. Agencies that don’t risk slower teams, higher costs, and more internal friction, all of which ultimately impact retention.
In 2026, tech consolidation is no longer just an operational clean-up.
It’s a strategic cost-reduction lever. Agencies that simplify their technology not only reduce software spend, but also improve reporting accuracy, decision-making speed, and client confidence. Agencies that don’t risk slower teams, higher costs, and more internal friction, all of which ultimately impact retention.
ROAS is no longer enough to measure real campaign impact.
In 2026, clients care less about how efficiently ads generate revenue and more about whether marketing is actually driving profitable growth. A campaign can post a strong ROAS and still lose money once costs, margins, and operational realities are accounted for.
Agencies that retain clients long term make their value obvious. They reduce confusion, proactively communicate insights, and help clients confidently justify the partnership internally. This guide outlines 10 practical ways agencies can retain clients in 2026, with a focus on communication, performance visibility, and strategic leadership, supported by platforms like AdBeacon.
ROAS is no longer enough to measure real campaign impact.
In 2026, clients care less about how efficiently ads generate revenue and more about whether marketing is actually driving profitable growth. A campaign can post a strong ROAS and still lose money once costs, margins, and operational realities are accounted for.
Black Friday–Cyber Monday 2025 didn’t just break records – it rewrote the playbook for e-commerce brands in the U.S. and Canada. At AdBeacon, we’ve pulled together the most important findings from this year’s BFCM results -and what they mean for your 2026 strategy.
