Roughly one in five ad impressions shows signs of invalid traffic During peak holiday shopping, bots have generated the majority of e-commerce traffic.
Media mix modeling for e-commerce brands just split into two very different roadmaps. Google keeps expanding Meridian. Meta, meanwhile, appears to be winding its own MMM tool, Robyn, down behind the scenes
Meta cut the conversion threshold for Advantage+ Shopping campaigns from 50 to 25 per week, and rolled out Predictive Budget Allocation
Media mix modeling for e-commerce brands just split into two very different roadmaps. Google keeps expanding Meridian. Meta, meanwhile, appears to be winding its own MMM tool, Robyn, down behind the scenes
Customer acquisition cost has climbed roughly 222 percent over the past eight years. Google Search CPCs are up about 12 percent year over year….
Most brands treat first-party attribution like a project on next year’s roadmap. That’s the mistake. It is already showing up as rising acquisition costs and reporting that quietly stopped matching reality.
The ROAS number sitting in your Meta dashboard right now is not a measurement. Increasingly, it’s an estimate, and the gap between the two just got harder to ignore
Meta is teaching its ad system to read the actual content of your creative, the words, the images, the video, and use that information to serve your ads…
Meta quietly shortened its attribution windows and redefined what counts as a click. Cookie-based tracking keeps losing signal in the background.
Shopify’s Spring 2026 checkout redesign moved your baseline. Here’s how to isolate the lift and calculate true ROAS without crediting the wrong lever.
