Customers discover ecommerce brands inside ChatGPT and Gemini, but most attribution tools log that traffic as direct. Here’s why, and what to do about it.
The gap between platform reported ROAS vs actual ROAS was already a problem. Rising media costs just made ignoring it a lot more expensive.
Blended CAC vs channel CAC: why the gap between them is widening in 2026, and why bad attribution data is a bigger cost problem than rising ad prices.
If your Meta dashboard cratered sometime in March and your Shopify revenue did not move, you were not losing your mind and your campaigns were not broken…
Attributed Branded Searches counts how many people saw or watched a YouTube ad, then later searched for that brand on Google or YouTube, whether or not they ever clicked it.
Meta, Google, and TikTok all report different ROAS on the same spend. Here’s why the numbers never match, and what to track instead.
Learn the real differences between first-party, second-party, and third-party data, and what Privacy Sandbox’s retirement and new 2026 state privacy laws mean for your ecommerce data strategy.
What Meta’s January 2026 view-through window removal actually cost advertisers, from panic-paused campaigns to broken year-over-year baselines, and how to tell a measurement artifact from a real performance drop.
Why platform-reported ROAS keeps changing in 2026, what Meta’s two attribution overhauls actually revealed, and how independent, click-based measurement fixes the trust gap.
Google Ads attribution gaps distort your ROAS and misallocate budget. Learn where GA4 and Google Ads lose conversion data, why it happens, and how first-party measurement fixes it.
