Marketers Are Leaving Facebook, But Here’s Why You Should Stay
April 4, 2023
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With roughly 3 million daily active users by October 2022, Facebook (owned by the company now known as Meta) is
AdBeacon Blog
How Do You Get More Customers to Buy from Your Website?
February 6, 2023
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Some internet marketing pros put so much time and effort into certain tasks that they overlook other areas that are
What Does a Cookieless World Look Like for Marketers?
February 6, 2023
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The impending extinction of the third-party cookie has placed digital marketers in a difficult position. For many years they have
What Will Marketers Do When Web Cookies Disappear?
February 6, 2023
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For years, digital marketers have relied on internet cookies—small data files that uniquely identify a user’s computer on the web—to
Understanding Customer Lifetime Value: Who Will Be Your Best Customers Over Time?
January 13, 2023
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Every customer is important to your business, but there are some who will bring more long-term benefits than others. If
A Look at the Customer Journey to Sale (and Beyond)
January 13, 2023
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In the world of ecommerce, customers are able to interact with companies in all kinds of ways online. If a
How Can I Understand Ad Attribution?
January 10, 2023
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For marketers, advertising goods and services to the public has become an increasingly complicated endeavor. Gone are the days when
Why You Should Be Collecting Your Own Data
December 23, 2022
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Digital marketing is essentially a data-driven enterprise. It’s certainly true that the process of designing effective ad campaigns calls for
When Should I Scale My Facebook Campaigns?
December 23, 2022
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Marketers who depend on Facebook (Meta) to promote their brand must contend with a simple economic principle: In order for
Privacy in Facebook Ads—Why You Need First-Party Data
November 17, 2022
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Advertisers on Facebook, the world’s largest social media platform, continue to feel the fallout from the release of Apple’s pro-privacy