Google’s July 1 Terms of Service rewrite authorizes AI to generate your ads and targeting by default. Here’s what actually changed.

Google’s YouTube Video Campaign Groups are now global, letting you set one reach or frequency goal across campaigns instead of five.

Meta’s Push Delivery to This Ad is now fully rolled out, giving advertisers their first real manual override on ad spend in years.

Google is alpha testing the first PMax network controls since 2021, letting advertisers exclude Search Partners and Display separately.

Google’s Missed Opportunities number is now in every Recommendations tab. Here’s what it measures, what it hides, and how to check it first.

AI Overviews are quietly gutting organic traffic, and Reddit’s $60M Google standoff proves it’s structural. Here’s what it means for ecommerce brands.

TikTok Shop’s Account Health Rating fully replaced Violation Points in July 2026. Violations now compound over 180 days instead of resetting.

TikTok’s own Seller Center documentation says it plainly: once a GMV Max campaign is running, every order on your selected products gets attributed to that campaign.

Andromeda is the retrieval-stage system Meta uses to narrow tens of millions of possible ads down to the shortlist that even gets a chance to compete in an auction.

Google quietly rewrote its own definition of a passing creative asset, and most advertisers have not caught up yet. Two changes are doing the work.